PAPER THIN
Apr 1, 2008 12:00 PM
On the pricing front, mills announced yet another $3 per hundredweight (cwt), or $60 per ton, price increase across the whole grade spectrum, effective...
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Godiva Goes Mobile
May 8, 2008 5:14 PM, By Tim Parry
Godiva Chocolatier has a new flavor: Blackberry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users to make purchases on the go....
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April Sales Roundup
May 8, 2008 3:52 PM
For April sales, our lineup of multichannel merchants shrank because Sharper Image Corp. and Jos. A. Bank Clothiers don’t report monthly sales anymore, while J.C. Penney Co. no longer reports its direct sales for the month....
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Bare Necessities Launches Catalog
May 8, 2008 9:44 AM, By Tim Parry
Online intimate apparel merchant Bare Necessities has launched its first-ever print catalog, with an at-home date of May 14....
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MacKenzie-Childs Sold
May 8, 2008 9:21 AM, By Jim Tierney
Private equity firm Twin Lakes Capital acquired ceramics manufacturer/marketer MacKenzie-Childs on May 7....
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Solid First-Quarter Growth for Schein
May 7, 2008 2:49 PM
Medical, dental, and veterinary products supplier Henry Schein reported a 16.4% increase in first-quarter sales, while first-quarter net income rose 20.3%, to $52.3 million, up from $43.5 million in the same period last year....
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 DBL Distributing Moving to Multisite DC Model
May 7, 2008 12:28 PM
DBL Distributing is moving its warehousing and shipping operations from its headquarters in Scottsdale, AZ, to larger facilities in California and Pennsylvania owned by its parent company Ingram Micro....
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Seven Signs of Logistics Fraud
May 6, 2008 5:28 PM, By Mark Sullivan
What do you do when you receive an anonymous tip alleging that an executive running the transportation department is taking kickbacks?...
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Your Call Center is Web-Enabled, But What About Your Agents?
May 6, 2008 8:00 AM, By Penny Reynolds and Pamela Trickey
Your call center is not just about handling phone calls. Today, customers demand the option to mix and match alternate communication channels based on type of contact, situation, and personal preference...
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Managing Multisite Distribution
Apr 30, 2008 1:30 PM, By Kate Vitasek and Steve Symmes
Opening a second distribution center can more than double day-to-day complexity and increase the cost of operations. While most companies tend to focus on the network and facility design, it’s important to also consider the less obvious factors that can make running a multi-site DC environment challenging....
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Taking Advantage of Economic Stimulus Checks
May 5, 2008 3:05 PM, By Chad Elmendorf
Direct marketers have something to look forward to this summer – consumers with discretionary income. (That is, those who have gotten their tax rebates). But will they spend their newfound money with you or use it to fill their gas tanks? ...
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Why Overmailers Get No Response
May 5, 2008 3:02 PM
Are you overmailing? Don’t be shocked if people resent it. Find out how to keep from becoming a household pest...
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Don’t Give Up on Co-registration
May 5, 2008 2:58 PM, By Tim Parry
Looking to get a boost from your e-mail marketing without renting lists? Maybe it's time to revisit co-registration...
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 How to Spot Defectors In Advance
Apr 28, 2008 1:33 PM, By Kelly Hlavinka
If drivers can defect at the gas pumps, don’t expect catalog shoppers to be loyal. How can you prevent them from switching to your competitor? ...
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BIG TIME make way for the MCM 100
Jul 1, 2007 12:00 PM, By Sherry Chiger
It's always tempting to scrutinize industry lists such as the Multichannel Merchant 100 in hopes of discerning industrywide trends. In which case, the...
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2008 MCM AWARDS
It’s time! Time to enter the 2008 MULTICHANNEL MERCHANT (MCM) Awards! Enter your catalog or Website--or your clients’ catalogs or Websites--in the 23rd annual MCM Awards, the most prestigious awards program for catalog, Internet, and multichannel merchants. There's still time! We've extended the deadline to February 4th! ENTER ONLINE NOW! Click here for more information.
22nd ANNUAL MULTICHANNEL MERCHANT AWARDS
Sep 1, 2007 12:00 PM
In celebrating this year's crop of Multichannel Merchant Award winners, one thing is clear: As sophisticated as our industry has become during the past...
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2007 MCM Award Winners
May 22, 2007 10:21 AM
MULTICHANNEL MERCHANT today announced the winners of its 2007 MCM Awards at a luncheon ceremony at the Annual Conference for Catalog & Multichannel Merchants (ACCM). ...
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The religion of relevancy
May 1, 2008 12:00 PM, By Ken Magill
Marketers embracing customized e-mails Direct marketers tend to think in terms of tonnage. How big is the list? How large is the universe of names? Increasingly,...
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Welcome home
May 1, 2008 12:00 PM, By Stephen Spencer
When was the last time you took a good, hard look at your home page, including its load time, navigation structure, content and layout? A well-designed...
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From clicks to bricks
May 1, 2008 12:00 PM, By Bob Armour
Today's shoppers are spending more time online searching and researching products than ever before. As the Internet continues to grow as the first stop...
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Word-watching for fun and profit
May 1, 2008 12:00 PM, Herschell Gordon Lewis
As recently as a generation ago, catalogs could survive by basing their appeal on a combination of traditional image, buyer loyalty, and breadth of selection....
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Kino comes in for a close-up
May 1, 2008 12:00 PM, Jeff Haggin
Fellini, Polanski, Capra, Huston, DeMille, Griffith, Peckinpah, Eisenstein just a few of the greatest film directors of all time, and just a few of the...
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Time for a Redesign?
May 1, 2008 12:00 PM, by Kevin Kotowski
When should you consider redesigning your catalog? The snap answer is when sales drop off dramatically. The smarter answer, of course, is before sales...
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Customer-Centric Communication
May 1, 2008 12:00 PM, By Andrea M. Hill
Marketers have been thinking about, teaching and practicing the art of customer relevance since the first peddlers hawked their wares. Yet each generation...
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Coming to Their Senses
May 1, 2008 12:00 PM, By Lois Boyle-Brayfield
See, hear, touch, smell and taste. Each sense can evoke powerful memories and emotions that can alter simple and big decisions. Research has told us:...
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Add it up
May 1, 2008 12:00 PM, GINA VALENTINO
One of the most surprising compliments a marketer can receive is, wow, you brought a calculator to the meeting. More and more, marketers have to be responsible...
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You're hired
May 1, 2008 12:00 PM, By Linda Formichelli
It's so annoying. A shopper is trying to check out, and the sales clerk is chatting on the phone or staring into space. Does this happen to your customers?...
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Mind your Business
May 1, 2008 12:00 PM, By Karen M. Kroll
Granted, it's not the sexiest product line. But Klein Tools has in 150 years built a solid business selling pliers, screwdrivers and other tools used...
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Bill would let merchants negotiate credit card fees
Apr 1, 2008 12:00 PM, By Jim Emerson and Ray Schultz
Catalogers have long wanted relief from the fees charged by credit card issuers. But a bill introduced in Congress in March may not be the best way to...
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Danger Zone: Enterprise Systems and How to Implement Them
May 29, 2008 2:00 PM
Want to derail your career? It's easy to do when you install enterprise-wide software. These upgrades cost money. But 62% fall behind schedule and 49% exceed budget. Worse, 25% are canceled before completion. Change is hard to manage when it affects the whole business. But you can be the leader who makes it work. Want to find out how? Check out a May 29 Webinar presented by Multichannel Merchant and Sigma Micro...
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The Endless Aisle: How to Create a Seamless Online Experience
Apr 24, 2008 2:00 PM
It's one thing to get people to your Web site. It's another to get them to buy. And too few merchants know how, judging by stagnant industry conversion rates. But some firms are providing a seamless online shopping experience. And they are reaping the benefits-of increased sales and lower shopping cart abandonment rates. The secrets of how to do this will be explored in a Webinar sponsored by Sterling....
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Strategies for Optimizing Search-Driven Revenue
Apr 23, 2008 2:00 PM
There is no question that search drives revenue: it brings customers to your site, it connects customers to products, and it can be used to trigger relevant offers on your site. Making the most of your search opportunity isn’t simple: you have SEO, paid search, paid inclusion, advertising, site search, and site merchandising. All seem to have different paradigms, tools, reporting and lingo, and making trade-offs can be a challenge. But there are steps you can take to optimize your customers’ search experience, and reap increased and more profitable revenue as a result....
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