EDITORS' PICKS

Cross Channel

Sticking my head into the lion's mouth

Annual Choices: The Best and Worst Catalog Copy...

E-commerce

Optimizing Your Site for Bing

Bing, Microsoft's latest search engine iteration, had 6% of the worldwide search engine market share upon its launch in May 2009...

Ops and Fulfillment

The state of free shipping offers

View our most popular articles and blog posts from this year...

FROM THE MAGAZINE

February 2010

A little more action: Holiday sales robust in 2009

Perhaps the best thing that can be said about holiday 2009 is that merchants get to compare it to holiday 2008 the worst season for retail sales in decades...

In this corner...Title MMA

Title MMA specializes in mixed martial arts equipment, fight apparel and casual clothing. The merchant gamely offered up its site as a contender...

In defense of direct mail

Multichannel marketers today tend to get caught up in the frenzy of the next greatest trend. What about Web 3.0...

Cleaning up b-to-b files

Business-to-business merchants traditionally have not been the most savvy when it comes to list hygiene. Why's that? The theory had always been...

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