J.C. Penney's Pricing and Merchandising Strategy is Too Little, Too LateRobert Passikoff, president of loyalty marketing firm Brand Keys, doesn’t think J.C. Penney's announced plans to transform its shopping experience is enough to save the struggling retailer. Here's why Passikoff thinks the retailer needs to do more than change its logo and slash its prices....
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FROM THE MAGAZINEBy STEPHAN SPENCER How SEO myths can cost youNew SEO myths are born daily, and rarely die off. Stephan Spencer nails many of them here... By GLENDA SHASHO JONES Best practices in cover design 2011Why relevance, emotion, drama and differentiation are strategic considerations in planning creative execution... By CURT BARRY 6 Effective Next-wave Strategies to Reduce Operational CostsThe success of your cost-control initiatives and customer service performance both hinge on the strength of your first-line and mid-level managers...
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