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A Diamond Retailer Mines Online for Gold

How Rosetta helped Helzberg Diamonds use a multichannel approach to drive a winning holiday campaign....

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Tips and analysis

Take Our Survey: You May Win a $200 Gift Card

Bare Necessities Launches Two Digital Catalogs

Photo Gallery: Scenes From Operations Summit 2012

Why Merchants Need to Embrace Mobile POS

5 Questions to Ask About Social Media Customer Support

Online Merchants Must Treat Live Chat as Distinct Channel

Getting Ahead on the Purchase Curve Requires the Right Data

5 Tips for B-to-B Reactivation

Why Online Merchants Need to Measure Lifetime Value

5 Ways to Move Marketing Resources Online

Senate Postal Bill Passes, Brings Mixed Reaction

Editors' Picks

Ecommerce

Watching Amazon's Jeff Bezos

Catalogs

Catalogs Are Morphing into "Megalogs"

O+F

5 Questions That Will Help With Up-selling and Cross-selling
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MCM 100

Our 2011 ranking of the top-100 multichannel merchants by direct sales, plus top-5s and top-10s by category segments.
View our listing here!

FROM THE MAGAZINE

April/May 2012


Executive Roundtable: Agility, Speed, Realtime

12 presidents and CEOs share their view of the industry with Multichannel Merchant's editors

Current issue

By Chris Baggott

How User-Generated Content Can Drive Facebook Acquisition

One of the most critical concepts to understand is the social long tail. Basically, it’s that lots of “smalls” add up to more than a few “bigs.”

By Terry Jukes and Mark Zilling

How to Optimize B-to-B Online Marketing Strategies

Once you’ve employed the right metrics to understand your true current position in the online world, you can begin to formulate your strategy...

By Ernie Schell

10 Things That Cause System Selection Insanity

Avoid these 10 mistakes in the system selection and acquisition process and make the changes you are seeking changes for good...

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