With its front cover, Silver Award winner Orvis Gift & Home transports readers to a warm country setting. After all, who can resist Orvis’s adorable cover
XML is a hot favorite for e-commerce transactions, but universal usage standards remain elusiveA pianist can rely on hours of practice and his own neural
While a number of catalogs such as SelfCare and Patagonia have sold organic-fiber products for years, many smaller mailers selling organic clothing are
When customer satisfaction is at stake, it doesn’t pay to stand out from the crowd. How to ensure that vendors comply with performance requirementsThe
According to the Annual Catalog Awards judging panel, Patagonia’s new catalog does a number of things to distinguish itself from other sportswear books.
Mailers say no to e-tailer inserts Catalogers prefer to stick with the programs of their peers With the Internet offering a viable new channel for remote
No longer just a folksy general merchandise marketer, Vermont Country Store is gearing up for serious expansion. The Manchester, VT-based company in May
When most catalogers are selecting mailing lists for a test or rollout, the last thing on their minds is the back-end: order-taking, fulfillment and distribution.
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here.
Abandoned call: Call in which a customer hangs up before reaching a call center staffer. ACS: Automatic call sequencer, a less sophisticated version of automated call distribution (see below), without the flexibility and the ability to track call …