Aeropostale, Lululemon and Shutterfly Make the “10 Brands That Will Disappear” List

Eddie Bauer (2009)

Eddie Bauer

THE REASON: In the fourth quarter of 2008, Bauer lost $128 million on revenue of $369 million. And they also faced stiff competition from emerging retailers like REI. “Eddie Bauer could be out of business by mid-year,” 24/7 Wall St. wrote.

TODAY: 24/7 Wall St. was spot on – it filed for Chapter 11 in June 2009. And a month later, Eddie Bauer was acquired by Golden Gate Capital. This past February, Jos. A. Bank announced that it would acquire Eddie Bauer for $825 million, but that did not happen. Instead, a month later, Men’s Wearhouse acquired Jos. A. Bank.

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