Ikea Group Resumes International Online Rollout after Yearlong Standstill

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Ikea Group has plans to extend its ecommerce to all of its international markets in the next few years.  This online rollout resumes after a year-long standstill, according to Bloomberg.

While Ikea has not added to the 13 countries it currently offers web shopping over the last year, it still has plans to reach all 27 countries where there are stores.

Ikea reported a 5.9% increase in total sales compared to last year and a 3% gain of total sales translated into the Euro, according to a press release by Ikea.

Peter Agnefjäll, chief executive officer for Ikea told Bloomberg the focus over the past year has been to improve online offerings in existing markets.

Ikea is seeing success in China as it has been the fastest growing market for the company, according to the press release.   North America continues to perform well and while the economic situation may not be over, Europe continues to do better.

“We continue to see positive signs in consumer spending and it’s a great joy to report growth in almost all our markets, not least in the challenging markets in Southern Europe,” said Agnefjäll in the press release.

Ecommerce for Ikea has shown strong growth, while the number of store visitors also increased.

“We have a clear multichannel strategy, we are becoming more accessible by continuing to improve our existing stores by opening new stores and by expanding our ecommerce service and in-store-pick and delivery service,” said Agnefjäll in the press release.

By attracting web visitors and having more products available for purchase at online shops helps increase Ikea’s sales to 28.7 million euros ($37 million) in the 12 months through August, according to Bloomberg.   Ikea saw 716 million visitors during the year, while 1.5 million people have visited its websites.

Ikea plans to double its sales by 2020 by expanding products online, improving its stores, introducing new collections more frequently and opening new outlets.