To win in ecommerce, merchants need to adapt to changes in customer behavior. To that extent, Amazon acted like a Super Bowl champion in 2015.
While Jeff Bezos may not have hoisted the Vince Lombardi Trophy over his head last February in Arizona (and won’t this Sunday at Levi’s Stadium in Santa Clara, CA), Amazon did make many moves to position itself as the premiere ecommerce site in 2015.
[FREE LIVE WEBINAR | Everything Amazon: How to Keep Up with the Latest Changes | February 3, 2016, 2:00 pm ET]
Here’s how Amazon scored a lot of touchdowns in 2015:
- Amazon raised the cost of Amazon Prime membership, and membership grew
- Amazon was heavily mocked for launching Prime Day, but ChannelAdvisor’s marketplace sellers saw its same-day sales increase significantly
- Amazon went South of the Border with the launch of Amazon Mexico
- Amazon increased its presence in China be opening a store on a rival marketplace, Tmall
- Amazon launched Amazon Exclusives which is sort of a “kickstarter” for new brands that sell only on Amazon
- And don’t forget the Amazon Dash buttons, the wi-fi connected devices that allow customers to re-order items at the press of a button.
So what do all the changes Amazon made in 2015 mean if you’re an Amazon marketplace seller, and how will Amazon further evolve in 2016?
Join me and Amy Lubell, Director, Product Marketing at ChannelAdvisor, for a webinar on Wednesday, February 3, 2016 that will recap the top changes Amazon made in 2015 that affect sellers now. You can click here and register for the webinar (sorry, there’s no Dash Button for that yet!).
Tim Parry is Managing Editor of Multichannel Merchant.