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By Erin Lynch
The Federal Reserve Board’s March 2013 Consumers and Mobile Financial Services report, found that consumers would prefer to use their smartphones for showrooming above anything else.
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By Daniela Forte
Mobile, social, globalization, cloud and legacy order management systems all have a common goal: delighting the customer and earning their trust, according to a blog post by Louis Columbus on www.enterprisingirregulars.com.
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By Daniela Forte
Alexa.com recently tested the load times of the top 2,000 trafficked ecommerce sites comparing year-over-year data on website performance. This infographic by Radware found on a blog post on GetElastic’s website, shows the results found the median site takes 7.25 seconds to load, web pages are getting bigger and Firefox outperforms other browsers. This represents [...]
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By Daniela Forte
There are two design approaches marketers should consider when designing their mobile inbox, according to an article from ExactTarget.com.
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By Jonathan Levitt
Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens. But in today’s socially-connected world, one customer’s small disappointment can turn into a negative firestorm overnight. Much of the writing on “social media meltdowns” of this sort has focused [...]
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By Daniela Forte
Survey results from MyBuys and the e-tailing group reveal customer-centric marketing – the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points – increases buyer readiness, engagement and sales activity, according to a press release from the e-tailing group.
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