Larry Davis Talks About Slim Jims and Postal Issues

| MCM staff

The vice president of marketing for jewelrey and gits cataloger Ross-Simons talks about postal issues affecting the catalog industry, specifically, the future of slim-jim catalogs.

Mini Catalogs Catching On as Economy and Culture Change

| Del Williams

A growing number of direct to customer merchants, including National Ropers Supply, April Cornell and Crestline, are finding that supplementing full-sized catalogs with mini catalogs can help them do business more cost effectively while improving key metrics such as response rate.

Timing is Everything: Schedule Mail Based on Channel Strength

| MCM staff

Everyone is talking about how to mail smarter. But no one seems to be talking about something just as important: Reallocating marketing expense from higher ad cost channels to lower ad cost channels as a way of improving ROI