September 17, 2011




Charleston Gardens Testing Slim-Jim Catalogs

The recession has taught home and garden decor/gifts mailer about Charleston Gardens about the art of the sale catalog—as well as the art of the slim-jim-size book.
Charleston Gardens mailed its first slim-jim sale catalog during the U….

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In Catalog

crestline-slim-jim-catalog-300

July 24, 2013




Mini Catalogs Catching On as Economy and Culture Change

While mailing catalogs can still be an effective way to reach a mass audience of prospects and customers, a growing number of direct marketers are finding that supplementing full-sized catalogs with a new category of mini catalogs can help them …

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In Catalog, List & Data - Consumer

April 29, 2009




New Slim-Jim Standards to Kick In May 11

Letter-size booklets–aka slim-jim catalogs—will soon be a bit more difficult to open, as the first of the new standards published by the U.S. Postal Service takes effect in two weeks.
Starting May 11, machinable automated slim-jims (with two tabs, …

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In Print Channel

February 1, 2009




New Slim-Jim Rules are in

The U.S. Postal Service’s Proposed New Rules for mailing letter-size catalogs, aka “slim-jims,” at automation or machinable letter prices have been published in the Federal Register.
The revised guidelines are designed to make slim-jims more compatible with the Postal …

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In Uncategorized

December 24, 2008




ACMA Head Happy with Slim-Jim Updates

A few days after the U.S. Postal Service revealed its proposed changes to slim-jim catalogs, the executive director of the American Catalog Mailers Association says he’s happy with the revisions. “Overall, I am pleased to see so many …

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In News

December 22, 2008




Proposed Slim-Jim Catalog Revisions Are In

Some of the proposed changes to the requirements for slim-jim catalogs could result in reduced response rates from customers, several mailers say. The U.S. Postal Service on Dec. 19 released a proposed rule that further revises requirements for letter-size catalogs, …

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In Catalog

November 17, 2008




New Slim-jim Standards Nearly in Sight

New standards for letter-size catalogs, aka “slim-jims,” could be released by the end of the year, says U.S. Postal Service spokesperson David Partenheimer. “We plan on publishing new standards for slim-jims in the Federal Register soon, based on the …

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In News

September 18, 2008




Scheepers Switches to Slim-Jim

Like many catalogers, garden bulb specialist John Scheepers has recently moved to a slim-jim size book for one of its titles. But rather than going down in size, the company actually increased the trim size of its prospecting book to …

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In News

April 17, 2008




Ross-Simons Slams Proposed USPS Rule Change For ‘Slim-Jim’ Processing

Officials for jewelry and gifts merchant Ross-Simons say a proposed rule adjustment by the U.S. Postal Service, if implemented, would lead to the elimination of its entire circulation of 20 million letter-size catalogs in 2008. Due to the price increases associated …

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In Catalog, News

November 1, 2007




Slim-jim size suits popcorn mailer

For Dale and Thomas Popcorn, it’s no longer hip to be square. Or rather, after the whopping postal rate increase this past May, it’s no longer affordable to be square. The popcorn mailer has cuts its costs significantly by changing …

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In Catalog, Print Channel

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