September 17, 2011
The recession has taught home and garden decor/gifts mailer about Charleston Gardens about the art of the sale catalog—as well as the art of the slim-jim-size book.
Charleston Gardens mailed its first slim-jim sale catalog during the U….
July 24, 2013
While mailing catalogs can still be an effective way to reach a mass audience of prospects and customers, a growing number of direct marketers are finding that supplementing full-sized catalogs with a new category of mini catalogs can help them …More...
April 29, 2009
Letter-size booklets–aka slim-jim catalogs—will soon be a bit more difficult to open, as the first of the new standards published by the U.S. Postal Service takes effect in two weeks.
Starting May 11, machinable automated slim-jims (with two tabs, …
February 1, 2009
The U.S. Postal Service’s Proposed New Rules for mailing letter-size catalogs, aka “slim-jims,” at automation or machinable letter prices have been published in the Federal Register.
The revised guidelines are designed to make slim-jims more compatible with the Postal …
December 24, 2008
December 22, 2008
Some of the proposed changes to the requirements for slim-jim catalogs could result in reduced response rates from customers, several mailers say. The U.S. Postal Service on Dec. 19 released a proposed rule that further revises requirements for letter-size catalogs, …More...
November 17, 2008
New standards for letter-size catalogs, aka “slim-jims,” could be released by the end of the year, says U.S. Postal Service spokesperson David Partenheimer. “We plan on publishing new standards for slim-jims in the Federal Register soon, based on the …More...
September 18, 2008
April 17, 2008
Officials for jewelry and gifts merchant Ross-Simons say a proposed rule adjustment by the U.S. Postal Service, if implemented, would lead to the elimination of its entire circulation of 20 million letter-size catalogs in 2008. Due to the price increases associated …More...
November 1, 2007
For Dale and Thomas Popcorn, it’s no longer hip to be square. Or rather, after the whopping postal rate increase this past May, it’s no longer affordable to be square. The popcorn mailer has cuts its costs significantly by changing …More...