SEM

July 22, 2014




SEM Tops Online Retail Customer Acquisition Tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs.

According to the 2014 Shop.org/Forrester Research State of Retailing Online study, which surveyed 81 retailers …

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In Marketing, News

down-downward-trend-300

July 17, 2014




Aeropostale, Lululemon and Shutterfly Make the “10 Brands That Will Disappear” List

Each year, 24/7 Wall St. identifies 10 American brands that it predicts will disappear before the end of the following year. And three retailers – Aeropostale, Lululemon and Shutterfly – have made the 2015 list, which published last week.

But should Aeropostale, Lululemon …

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In Blog, Executive

Herschell Gordon Lewis

July 16, 2014




Email Subject Lines and the The Law of Declining Significance

[caption id="attachment_39283" align="alignright" width="200"] Herschell Gordon Lewis[/caption]

Here’s the easiest quiz you’ll see all day:

What all-too-common a mistake do these email headings share?

(Every one is either current or recent. We don’t need …

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In Marketing

Amazon buy box

July 15, 2014




How to Win the Amazon Buy Box Every Time

Amazon is now one of the top 10 retailers in America, joining the likes of Lowes, Safeway, and Walmart as a top destination for consumer purchases. It’s growing much faster than any other company in the top 10 at 27.2% yearly growth, so …

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In Amazon, Marketplaces

people-300-200

June 25, 2014




Is Your Customer Experience Designed for Humans?

Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. And no matter where your numbers move or what the ROI says, your brand’s successes and failures could …

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In Ecommerce, Must Reads

SeeWhy-300

May 22, 2014




SAP to Acquire SeeWhy

WALLDORF — SAP AG announced plans to acquire SeeWhy, the market-leading provider of cloud-based behavioral target marketing solutions to help businesses increase customer engagement and drive revenues. The addition of SeeWhy complements the commerce platform of hybris, an SAP company, with 1…

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In News

May 8, 2014




Systemax to Acquire Netherlands B2B IT Supplier

Systemax Signs Definitive Agreement to Acquire Netherlands Business-to-Business IT Supplier (via PR Newswire)
PORT WASHINGTON, N.Y., May 1, 2014 /PRNewswire/ – Systemax Inc. (NYSE: SYX) today announced it has signed a definitive agreement to acquire SCC Services B.V., a supplier …

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In Global, News

ibm-silverpop-300

April 11, 2014




IBM To Acquire Silverpop

IBM To Acquire Silverpop To Help Marketers Deliver Personalized Customer Engagements (via PR Newswire)
Advanced B2B and B2C Capabilities Bolster IBM’s Global Leadership Position In Cloud-Based Marketing Automation and Customer Engagement Solutions IBM Corporation logo. (PRNewsFoto/IBM Corporation) …

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In Executive, M&A and Financial

quad-graphics-brown-300

April 8, 2014




Quad/Graphics to Acquire Brown Printing for $100 Million

Quad/Graphics will acquire Brown Printing Company, which serves catalogers with printing, distribution and integrated media solutions, for $100 million, according to a joint press release. The transaction is subject to customary regulatory clearances and is expected to close in the …

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In Executive, M&A and Financial

peets-300

March 31, 2014




Razorfish Launches New Partnership Model with Peet’s Coffee & Tea

Razorfish has announced its role as digital agency of record and profit sharing partner for the ecommerce division of Peet’s Coffee & Tea. The partnership model is one that is new to the agency and launches an innovative approach to …

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In Branding, Ecommerce

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