September 3, 2015

Belk Sees Success with Back-to-School Sweepstakes

Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. The southern lifestyle retailer teamed up with HelloWorld, a provider of rich engagement solutions, to develop the successful campaign.

[Related: Belk Sees Great …


In Branding, Campaign

back-to-school, back-to-school shopping, e-retail, ecommerce

August 19, 2015

4 Things Millennials Want from Your Online Business This Back-to-School Season

It’s no secret that the back-to-school season is one of the busiest (and most profitable) times of the year for retailers, second only to the winter holiday season. In fact, according to the National Retail Federation’s annual consumer …


In Blog, Operations & Fulfillment


August 9, 2015

Week in Review: Is Back to School Still Cool?

Remember back in the day, when mom would pack up the Wagon Queen Family Truckster for an exciting one-day back to school shopping blitz? First stop was Caldor to get you a new pair of Cal-Stars, but you wanted to …


In Ecommerce, Executive

back-to-school, back-to-school shopping, e-retail, ecommerce

July 29, 2015

Consumers Decide Back-to-School Shopping Can Wait

With plenty of last year’s supplies stowed in the closet and the option to restock at-will, back-to-school shoppers may be in no hurry to fill their shopping baskets by August, according to Deloitte’s annual Back-to-School and Back-to-College surveys.


In Must Reads, Omnichannel


July 21, 2015

How Consumers are Shopping for Back-to-School

Back-to-school shopping season is practically here and shoppers are gearing up for the best deals in the best places. This infographic by Sidecar provides retailers an inside look at how shoppers are shopping for the back-to-school season.


In Ecommerce, Infographics

back-to-school, back-to-school shopping, e-retail, ecommerce

July 15, 2015

Will Prime Day be a Big Day for Back to School Shoppers?

If online retailers want to cash in on Prime Day, they better be offering deep discounts on back to school supplies. According to research released today by the National Retail Federation, families are scaling back on how much they spend …


In Uncategorized


October 27, 2015

How Ann Taylor Loft Brought Me Back to 2001

When I was in high school friends of mine always referred to me by my last name.  Or if anything, they removed the “E” and I simply became “Fort.” It was something I got used to and actually liked because …


In Blog, Marketing


September 24, 2014

Leveraging Back-to-School Consumer Trends this Holiday Season

With the holiday shopping season coming up soon,  this infographic by Clarabridge highlights key takeaways from the back-to-school shopping season that retailers can leverage.


In Ecommerce, Holiday 2014


October 24, 2015

Week in Review: Sears Goes Back to the Future

Sears has introduced “Meet With An Expert,” a “free and first-of-its-kind service” that improves the home appliance shopping experience by connecting online shoppers with knowledgeable associates in store.

It seems fitting that Sears made this announcement on October 21, 2015, which was “…


In Data & Analytics, Ecommerce

back-to-school, back-to-school shopping, e-retail, ecommerce

August 5, 2014

Can Your Business Pass the Back-to-School Test?

It seems like just yesterday that schools let out for the summer. Summer camps are in full swing, college students are mowing lawns and businesses are already putting out back-to-school merchandise?

Each year, the back-to-school shopping season starts just a …


In Ecommerce, Fulfillment

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