If online retailers want to cash in on Prime Day, they better be offering deep discounts on back to school supplies. According to research released today by the National Retail … Continue Reading →
Search Results for back to school
Back to school shopping wasn’t cool when you were a kid… and apparently it wasn’t too cool in July. Back to school sales seemed to be slumping, and the season seemed to be taking on a new life a la the traditional holiday shopping season.
Back-to-school has arrived for parents and children everywhere. Here are some key lessons in back-to-school email performance that illuminate key learnings for brands, including drivers of marketing engagement.
A number of retailers have warned of sluggish back-to-school business, but most of the catalogers contacted by CATALOG AGE say they are pleased with their
New York-based Teen girls cataloger/retailer Delia
Before students return to school to hit the books, they hit the malls, the catalogs, and the Internet in search of clothes and supplies. Hopefully, this
A study by Port Washington, NY-based research firm The NPD Group shows that 45% of consumers intend to buy consumer electronics such as computers and cell phones as part of their back-to-school purchases
Although it’s been more than a few years since The Cybercritic’s school days, I still get nostalgic every summer and feel compelled to load up on school
Bain Capital Partners
Good news for catalogers hoping for a hot back-to-school season. A survey conducted by customer loyalty research consultancy Brand Keys shows considerable increases in the percent of consumers who plan to use catalog and online channels for their back-to-school shopping.