email

July 2, 2015




Making Some Noise with your Email Campaign

If you’ve ever had a chance to catch an episode of CNBC’s The Profit, then you already know the program’s host/entrepreneur Marcus Lemonis doesn’t waste time pinpointing the strengths and weaknesses of the businesses featured …

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In Blog

Operations and fulfillment, Operations Summit, warehouse/distribution center, distribution center, fulfillment center, OSHA, picking and packing, warehouse safety, warehouse safety tips, eBay, UPS, Innotrac

July 1, 2015




7 Steps to a Safer Distribution Center

I will never forget this accident.

On a Sunday I got a call from a client, asking that I come immediately to their distribution center several hours away. Literally a wall of improperly stacked product had collapsed due to crushed …

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In Blog, Fulfillment

Rue La La, Gilt Groupe, flash sales, ecommerce, retail, online retail, Zulily, luxury goods, high end, high-end retail

June 24, 2015




Rue La La Honors Charleston Shooting Victims

In an email this week, flash sale apparel retailer Rue La La spoke out about the shooting last week at Emmanuel AME Church in Charleston, SC in which nine people were shot dead by a lone gunman.

The letter, written …

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In Ecommerce, News

July 3, 2015




Week in Review: Trump Dumped Like a Cheap Suit

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It’s not often that Presidential candidates make the pages of Multichannel Merchant. It’s also not often that Donald Trump follows through with his promise to run for President.

And what a …

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In Ecommerce, Executive

global-data-300

July 2, 2015




6 Tips to Globalize Your Address Forms

On the surface, address forms seem like a common enough thing. We’re so used to filling them out anywhere where something needs to be shipped, paid for, or signed up to. Yet, when the moment comes that you need …

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In cross-border, customer experience

SocialMediaIcon-300

June 22, 2015




5 Tips to Turn Followers into Buyers

Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel.

Lou Paglia, chief product officer and co-founder of customer …

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In Marketing, Must Reads

JockeyProductRecs-300

July 1, 2015




How to Effectively Use Product Recommendations

Product recommendations are essential to the overall shopping experience. Consumers want merchandise selected based on their own shopping habits. Customers can find product recommendations in an email marketing campaign or on the product page of the website, among other places.

[…

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In Ecommerce, Must Reads

Bloomingdale’s, Macy’s, omnichannel, omnichannel retail, omnichannel strategy, retail

July 1, 2015




Macy’s Dumps Trump

Macy’s announced today it is pulling the Donald Trump branded merchandise after he made inflammatory and racially charged statements directed towards immigrants from Mexico, calling them “killers and rapists,” according to CNN.

Macy’s said in a statement to …

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In Ecommerce, News

back orders, Operations and Fulfillment, retail, omnichannel, ecommerce orders, ecommerce

May 20, 2015




The High Cost of Back Orders

How are backorders affecting your profitability?
From our consulting work with clients to improve their merchandise planning, forecasting and management processes and systems, we’ve seen a range of costs over 15 years to be between $7 and $12 for each unit that …

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In Blog, Customer Service

distribution center, ecommerce fulfillment, fulfillment center, operations and fulfillment, vendor scorecard, warehouse/distribution center

June 19, 2015




Using Vendor Scorecards to Rate Merchandise Suppliers

How do you evaluate the vendors who supply your merchandise?

If you ask someone in merchandising, operations or accounting about vendor performance, chances are each will give you widely different answers. The merchandiser will consider the sales and margin and …

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In Blog, fulfillment

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