radio-shack-want-80s-back-300

February 19, 2015




What Would eTail West be like #IfThe80sNeverStopped?

PALM SPRINGS, Calif. (Catalog Age) – Never gonna give you up; Never gonna let you down;
Never gonna run around and desert you;
Never gonna make you cry; Never gonna say goodbye;
Never gonna tell a lie and hurt you…

Okay, …

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In Blog

2015-compass-300

February 27, 2015




3 Payments Trends to Watch in 2015

The payments space is becoming increasingly crowded. From Apple Pay and bitcoin, to more established methods like PayPal, there is no shortage of payments options that merchants can choose from to make their customers’ shopping experiences more convenient.

With new, …

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In Blog, mobile

folica_logo_opengraph

February 25, 2015




My Path to a New Hair Straightener Purchase

Earlier this week I realized my hair straightener that I have had for two years had died.  Without any forewarning, so of course I came to work with what I felt was a heavy mop on my head,  (women with …

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In Blog

Canada Post, direct mail, marketing, marketing mix, multichannel marketing, Publicis

February 25, 2015




Using the “Power of Fame” to Create Disruptive, Successful Marketing Campaigns

How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results?

According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it …

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In Branding, Campaign

Belk2

February 12, 2015




Belk’s Holiday Sweepstakes Sees Great Success in Mobile and Email

Over the holiday season, Belk launched its Santa Baby Sweepstakes which generated the greatest number of email and mobile opt-ins among other Belk sweepstakes in 2013 and 2014.

Belk partnered with Helloworld, a provider of rich engagement solutions to offer a multichannel …

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In Ecommerce, Email

Mothers-Day

February 10, 2015




Multiple Mother’s Days Means More Global Opportunities

Wherever your customers reside, in the U.S. or overseas, it helps to know when they are most likely to shop for your products or services.  For instance, if you sell jewelry, chocolate, or flowers, you already know that the …

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In cross-border, Global

mac-ipad-iphone-multichannel-300-yslider

March 2, 2015




Creating a 1 to 1 Commerce Experience Across all Devices

Creating a great digital shopping experience used to be easy. Your visitors connected with you through their desktop computers, allowing you to create a single, focused experience for everyone. As long as your site worked well and looked good, you …

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In Blog, Engagement

JCPenney-1990-Catalog-Wishbook-on-Flickr

January 20, 2015




Welcome Back, JCPenney Catalog

Welcome back, JCPenney catalog. A part of all our direct-to-customer retail lives is coming back, according to a report in Wall Street Journal.

According to WSJ, the 120-page book will feature items from JCPenney’s home department and will be …

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In Blog, Catalog

omnichannel-ecommerce-cloud-close-up-300

February 27, 2015




Retail Business Networks: The Key to Omnichannel Integration

For some time, the titans of general merchandising — Costco, Target and Wal-Mart — have been transforming how they do business. Recognizing that the consumer is king, they are putting more emphasis on their supply chains and working with their suppliers and …

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In Blog, Must Reads

mobile-apps-300X300

February 26, 2015




6 Tips to Designing the Mobile Shopping App of Tomorrow

Today’s shopaholics don’t need bags, shopping carts or even a mall – with just a mobile device, they can order whatever they want, whenever they want, without ever having to leave the comfort of their homes.

And many do …

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In Blog, Ecommerce

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