November 27, 2015

Editor’s Notebook: My Big Fat Omnichannel Thanksgiving Shopping Day

A new Parry Family tradition began this Thanksgiving Day. This was the first time in about 10 years that my wife, Ursula, was not doing double-duty as a float escort at the Macy’s Thanksgiving Day Parade and/or working as an …


In Blog, Ecommerce


November 23, 2015

3 Last-Minute Tips to Optimize for Black Friday and Cyber Monday

The 2015 holiday e-commerce season is upon us, and for some leading retailers, it has already arrived: Amazon began offering Black Friday sales last Friday, November 20, a full week prior!

By now, most retailers have finalized their e-commerce site code for …


In Blog, Ecommerce


October 27, 2015

How Ann Taylor Loft Brought Me Back to 2001

When I was in high school friends of mine always referred to me by my last name.  Or if anything, they removed the “E” and I simply became “Fort.” It was something I got used to and actually liked because …


In Blog, Marketing


October 24, 2015

Week in Review: Sears Goes Back to the Future

Sears has introduced “Meet With An Expert,” a “free and first-of-its-kind service” that improves the home appliance shopping experience by connecting online shoppers with knowledgeable associates in store.

It seems fitting that Sears made this announcement on October 21, 2015, which was “…


In Data & Analytics, Ecommerce


September 3, 2015

Belk Sees Success with Back-to-School Sweepstakes

Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. The southern lifestyle retailer teamed up with HelloWorld, a provider of rich engagement solutions, to develop the successful campaign.

[Related: Belk Sees Great …


In Branding, Campaign


November 29, 2015

More Than 121 Million Holiday Shoppers Plan to Shop Online on Cyber Monday

WASHINGTON, November 29, 2015 – Incredible online savings starting in early November have changed the way that consumers are shopping on Cyber Monday. Online holiday shoppers this year are hoping to see deals on everything from cashmere sweaters to home décor before …


In News, PR Newswire

back-to-school, back-to-school shopping, e-retail, ecommerce

August 19, 2015

4 Things Millennials Want from Your Online Business This Back-to-School Season

It’s no secret that the back-to-school season is one of the busiest (and most profitable) times of the year for retailers, second only to the winter holiday season. In fact, according to the National Retail Federation’s annual consumer …


In Blog, Operations & Fulfillment


August 9, 2015

Week in Review: Is Back to School Still Cool?

Remember back in the day, when mom would pack up the Wagon Queen Family Truckster for an exciting one-day back to school shopping blitz? First stop was Caldor to get you a new pair of Cal-Stars, but you wanted to …


In Ecommerce, Executive


November 28, 2015

Black Friday Roundup: Online Sales Were Up

Slowly but surely, Black Friday is becoming more of an ecommerce holiday.

Black Friday sales were up, but how high were they? According to IBM, online sales for Black Friday were up 21.5% over the same day in 2014.

IBM says consumers …


In Ecommerce, News

back-to-school, back-to-school shopping, e-retail, ecommerce

July 29, 2015

Consumers Decide Back-to-School Shopping Can Wait

With plenty of last year’s supplies stowed in the closet and the option to restock at-will, back-to-school shoppers may be in no hurry to fill their shopping baskets by August, according to Deloitte’s annual Back-to-School and Back-to-College surveys.


In Must Reads, Omnichannel

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