Week in Review: Is Back to School Still Cool?

| MCM Staff

Back to school shopping wasn’t cool when you were a kid… and apparently it wasn’t too cool in July. Back to school sales seemed to be slumping, and the season seemed to be taking on a new life a la the traditional holiday shopping season.

6 Lessons for Successful Back to School Retail Campaigns

| Matt Bower

Back-to-school has arrived for parents and children everywhere. Here are some key lessons in back-to-school email performance that illuminate key learnings for brands, including drivers of marketing engagement.

Catalogers happy with back-to-school business

| MCM staff

A number of retailers have warned of sluggish back-to-school business, but most of the catalogers contacted by CATALOG AGE say they are pleased with their

Lessons Learned from a Back-to-School Season

| MCM staff

Before students return to school to hit the books, they hit the malls, the catalogs, and the Internet in search of clothes and supplies. Hopefully, this

Back-to-school daze

| MCM staff

Although it’s been more than a few years since The Cybercritic’s school days, I still get nostalgic every summer and feel compelled to load up on school

Back-to-School Shoppers Studying Direct Channels

| Tim Parry

Good news for catalogers hoping for a hot back-to-school season. A survey conducted by customer loyalty research consultancy Brand Keys shows considerable increases in the percent of consumers who plan to use catalog and online channels for their back-to-school shopping.