Week in Review: Is Back to School Still Cool?

| MCM Staff

Back to school shopping wasn’t cool when you were a kid… and apparently it wasn’t too cool in July. Back to school sales seemed to be slumping, and the season seemed to be taking on a new life a la the traditional holiday shopping season.

Back-to-School Shopping Expected to Reach $83.6 Billion

| Daniela Forte

According to the National Retail Federation’s annual survey, total spending including college and school combined is expected to reach $83.6 billion, more than a 10% increase from 2016’s $75.8 billion. See what other results this survey revealed for back-to-school and what it could mean for the holiday shopping season.

Staples Launches New Virtual “Scan My List” Feature for Back-to-School

| MCM Staff

Staples is making it easier for parents to go back-to-school shopping with its new “scan my list” feature allowing customers to scan their list and providing them the best products needed, all within the mobile application. See how Staples is doing this what it will mean for customers.

Millennials Prefer to Shop Online For Back-to-School

| Daniela Forte

Young millennials between the ages of 18-24 are choosing to shop online when it comes to back to college shopping. Their reasons range from not engaging in personal interaction and the comforts of being in their own home to do shopping. See what other preferences millennials are asking for when it comes to shopping for back-to-school this season.

Consumers Decide Back-to-School Shopping Can Wait

| MCM Staff

A Deloitte study shows that back-to-school shopping is now spread throughout the year; What’s more, surveyed shoppers favor smartphones over other devices for shopping information. Here are more insights from the results of Deloitte’s Back-to-School and Back-to-College surveys.

How Consumers are Shopping for Back-to-School

| Daniela Forte

Back-to-school is practically here and shoppers are gearing up for the best deals and places to shop for school supplies. This infographic offers retailers an inside look at what to expect this back-to-school season.