Bringing the Omnichannel Retail Approach In-Store

| Bart Mroz

Instead of fighting rising online sales, retailers should embrace digital to drive more sales in-store. By creating a true omnichannel approach, retailers can better serve customers, open avenues for more transactions and increase overall sales. Here are ways retailers can develop a deeper connection with customers.

Affirm Introduces In-Store Capabilities

| Sarah Tonzi

Affirm InStore reinvents credit with alternative to traditional credit cards at brick-and-mortar merchants Affirm, Inc., the company started by entrepreneur Max Levchin to provide fair and honest financial products, today … Continue Reading →

DSW Connects Online and In-Store with New Brand Mission

| Daniela Forte

In an effort to inspire self-expression, DSW is launching a new brand mission through various initiatives both online and in store. See what the new brand mission will mean for the company and what is included.

5 Trends in Great Display Content for Your In-Store Content

| Matt Nurre

Content is the foundation of today’s most successful marketing efforts, and it’s clear by now that digital content marketing has taken over the role traditional advertising used to fill. Here are five different trends reinforcing how content is beneficial to your business.

How Kohl’s is Connecting the Online and In-Store Experience

| Daniela Forte

Like many retailers today, physical stores are a focus to move forward in this evolving retail climate while still maintaining an active online presence. Here is what Kohl’s is doing to connect the online and in-store experience.