Affirm Introduces In-Store Capabilities

| Sarah Tonzi

Affirm InStore reinvents credit with alternative to traditional credit cards at brick-and-mortar merchants Affirm, Inc., the company started by entrepreneur Max Levchin to provide fair and honest financial products, today … Continue Reading →

DSW Connects Online and In-Store with New Brand Mission

| Daniela Forte

In an effort to inspire self-expression, DSW is launching a new brand mission through various initiatives both online and in store. See what the new brand mission will mean for the company and what is included.

5 Trends in Great Display Content for Your In-Store Content

| Matt Nurre

Content is the foundation of today’s most successful marketing efforts, and it’s clear by now that digital content marketing has taken over the role traditional advertising used to fill. Here are five different trends reinforcing how content is beneficial to your business.

How Kohl’s is Connecting the Online and In-Store Experience

| Daniela Forte

Like many retailers today, physical stores are a focus to move forward in this evolving retail climate while still maintaining an active online presence. Here is what Kohl’s is doing to connect the online and in-store experience.

Augmenting In-store with Online Competitive Intelligence

| Jenn Markey

It’s an understatement that retailers are under pressure. Budgets are tight and missteps are costly, as witnessed by the slew of traditional retailers shuttering their doors. Here is how to connect augmented intelligence with online competitive intelligence.

Mobile Searches Continue to Play Major Role for In-Store Customers

| Daniela Forte

Mobile searches are important to customers even after they enter the thresholds of stores. A new study revealed that 77% of retail searches that mention “coupon” are initiated on a smartphone or tablet. Comparison searches that have the potential to close a sale, such as those focused on “return policy,” “price match” or “reviews” were initiated on a mobile device at least 77% of the time. See why it is important to understand the device that the searches are coming when it comes to completing the sale.