To help it adapt to the changing face of retail, Macy’s has acquired STORY, a concept store in New York. Discover how this acquisition will enhance the in-store customer experience for Macy’s.
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Instead of fighting rising online sales, retailers should embrace digital to drive more sales in-store. By creating a true omnichannel approach, retailers can better serve customers, open avenues for more transactions and increase overall sales. Here are ways retailers can develop a deeper connection with customers.
Affirm InStore reinvents credit with alternative to traditional credit cards at brick-and-mortar merchants Affirm, Inc., the company started by entrepreneur Max Levchin to provide fair and honest financial products, today … Continue Reading →
Mad Mobile launched “Hello Customer” at NRF 2018 in New York, a feature within the Concierge clienteling solution that alerts store associates when a customer has entered the store location. … Continue Reading →
74% of shoppers feel positively toward brick-and-mortar retailers, but lack of digital engagement sends them elsewhere to buy San Francisco, CA and Zurich, Switzerland – December 13, 2017 – Findings from … Continue Reading →
Redwood City, Calif. – Nov. 22, 2017 – Today Reputation.com released its 2017 Retail Reputation Report, revealing which retailers lead – and which lag – on the aspects of in-store … Continue Reading →
In an effort to inspire self-expression, DSW is launching a new brand mission through various initiatives both online and in store. See what the new brand mission will mean for the company and what is included.
San Francisco, California – September 26, 2017 – PredictSpring, a mobile commerce leader, announced today at Shop.org, that it has partnered with M.Gemi, a leading direct-to-consumer accessories brand, to launch … Continue Reading →
Content is the foundation of today’s most successful marketing efforts, and it’s clear by now that digital content marketing has taken over the role traditional advertising used to fill. Here are five different trends reinforcing how content is beneficial to your business.
Like many retailers today, physical stores are a focus to move forward in this evolving retail climate while still maintaining an active online presence. Here is what Kohl’s is doing to connect the online and in-store experience.