The Chasm Between Doing Omnichannel and Doing It Well

| Derek O'Carroll

While interest in omnichannel is high, execution needs significant improvement. Many retailers, even after years of implementation, still need the right software platform, process and education on how to be effective. And siloed data and legacy systems are no longer sufficient to meet the challenge.

Report: Most Retailers Say Omnichannel is Critical, Yet Few Have Mastered It

| MCM staff

A new report published by Multichannel Merchant and Brightpearl, a provider of retail management systems, found 87% of retailers agree omnichannel is a critical business function, yet only 8% believe they have mastered it, an enormous gap between importance and execution.

Hincapie Sportswear Finds Omnichannel Success in the Cloud

| MCM Staff

For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.

Hincapie Sportswear Finds Omnichannel Success in the Cloud

| Mike O'Brien

As your omnichannel business continues to grow, how do you create a unified view of customer and sales data across channels? For Hincapie Sportswear, a cloud-based unified data solution helped it gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency.

Holiday Season Success Powered By Omnichannel Perfection

| Greg Lisiewski

Each year it seems as though the ramp-up to holiday season starts earlier for merchants, as they truly understand the impact that strong (or poor) seasonal performance can have on their bottom line.

Gap Inc. Ups Holiday Omnichannel Game with New Gifting Service

| Mike O'Brien

Gap Inc. is adding a new wrinkle to the customer experience this holiday season with a tool that allows recipients to customize their gift from Banana Republic or Athleta and have it sent to their home, or opt for another gift entirely.