Search Results for: omnichannel

4 Omnichannel Tips to Improve Customer Experience and Increase Sales

When it comes to retail selling, gone are the days of “if you build it, they will come.” Customers today spend a significant amount of time researching products they want to buy and are much savvier about where, when and …

In Blog, Ecommerce

Mobile Huge in Omnichannel Engagement, Retailers Report at NRF

Executives from Macy’s, Lowe’s and The Limited said the impact of mobile on omnichannel engagement with customers has been huge and has progressed faster than expected, attendees were told at a session at the NRF Big Show this week …

In customer experience, Engagement

Macy’s Inc. Restructuring with Omnichannel in Mind

Macy’s, Inc. today announced a series of initiatives to evolve its business model and invest in continued growth opportunities as consumers change the way they shop. Actions include a restructuring of merchandising and marketing functions at Macy’s and …

In Customer Service, Fulfillment

Why Omnichannel is a Major Retail Theme for 2015

Incoming Hudson’s Bay Co. CEO Jerry Storch made an appearance Dec. 29 on CNBC’s Halftime Report and said he thinks high-end, value and omnichannel, are the major themes in the retail industry for 2015.

But if the economy stays on its current …

In Omnichannel, Videos

Consumers Planned an Omnichannel Holiday Season

The holiday shopping season is peaking: shoppers are spending and leveraging omnichannel to fit their own specialized needs. Retailers know omnichannel is essential to their success during the holidays, but do they really understand consumer shopping behavior in real-time? That’…

In Holiday 2014, Infographics

Breathing Life Back into Your Omnichannel Strategy

If you’ve ever tried to park at the mall come holiday time, you know that despite the soaring popularity of ecommerce, many people still opt to visit stores in person. Both brick-and-mortar and online retail experiences have their advantages, …

In Blog, Omnichannel

3 Barriers to Omnichannel Success

With the advancement of technology and the change in consumer shopping habits, the current wave in retail is riding swiftly towards omnichannel. This has caused a disruption in the retail industry, much like earlier introductions of the modern department store …

In Blog, Ecommerce

How Omnichannel Can Fail at the Brick and Mortar Level

If you consider the entire month of November the holiday season, then (as a customer) I’ve had three instances of omnichannel fails this holiday season. And all three fails were at the brick and mortar level.

Here’s the quick rundown:
…

In Blog, customer experience

What New Omnichannel Trends Really Mean for Customers

Remember when retailers were scared of their online competitors? While talk of customer showrooming and digital detraction are still big, there is a totally opposite trend happening. Retailers who once only sold online are building stores for customers to visit …

In Blog, customer experience

2015 Forecast: Customers Demand an Omnichannel Experience

The message in 2015 for merchants is simple: if you haven’t developed an omnichannel strategy, develop one now. And if you have an omnichannel strategy in place, continue to refine it.
The ecommerce numbers alone show that omnichannel activity will …

In 2015 forecast, executive summary