Report: Most Retailers Say Omnichannel is Critical, Yet Few Have Mastered It

| MCM Staff

A new report published by Multichannel Merchant and Brightpearl, a provider of retail management systems, found 87% of retailers agree omnichannel is a critical business function, yet only 8% believe they have mastered it, an enormous gap between importance and execution.

Hincapie Sportswear Finds Omnichannel Success in the Cloud

| Mike O'Brien

As your omnichannel business continues to grow, how do you create a unified view of customer and sales data across channels? For Hincapie Sportswear, a cloud-based unified data solution helped it gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency.

Holiday Season Success Powered By Omnichannel Perfection

| Greg Lisiewski

Each year it seems as though the ramp-up to holiday season starts earlier for merchants, as they truly understand the impact that strong (or poor) seasonal performance can have on their bottom line.

Gap Inc. Ups Holiday Omnichannel Game with New Gifting Service

| Mike O'Brien

Gap Inc. is adding a new wrinkle to the customer experience this holiday season with a tool that allows recipients to customize their gift from Banana Republic or Athleta and have it sent to their home, or opt for another gift entirely.

Omnichannel Investments Pay Off for Brick-and-Mortar Retailers

| Erik Morton

While things look dire in physical retail, investments in omnichannel are paying off for some traditional retailers. There are similarities in the playbook across a diverse group of companies, including aligning physical stores with the ecommerce channel, investing in private brands, and aggressively expanding product assortment. See how some of the leaders are staying ahead of the curve.

How RFID Can Help You Get Omnichannel Ready

| Phil Morrow

Retail omnichannel processes have been put to the test in recent years. Convenience options such as buy online, pick up in store (BOPIS) and ship from store put additional pressure on overburdened store processes and personnel, resulting in missed orders and unhappy shoppers. Here are some factors to consider when evaluating an RFID solution.