Holiday Season Success Powered By Omnichannel Perfection

| Greg Lisiewski

Each year it seems as though the ramp up to holiday season starts earlier for merchants, likely as retailers truly understand the implications are strong – and conversely poor – seasonal performance can have on the businesses’ bottom line.

Gap Inc. Ups Holiday Omnichannel Game with New Gifting Service

| Mike O'Brien

Gap Inc. is adding a new wrinkle to the customer experience this holiday season with a tool that allows recipients to customize their gift from Banana Republic or Athleta and have it sent to their home, or opt for another gift entirely.

Omnichannel Investments Pay Off for Brick-and-Mortar Retailers

| Erik Morton

While things look dire in physical retail, investments in omnichannel are paying off for some traditional retailers. There are similarities in the playbook across a diverse group of companies, including aligning physical stores with the ecommerce channel, investing in private brands, and aggressively expanding product assortment. See how some of the leaders are staying ahead of the curve.

How RFID Can Help You Get Omnichannel Ready

| Phil Morrow

Retail omnichannel processes have been put to the test in recent years. Convenience options such as buy online, pick up in store (BOPIS) and ship from store put additional pressure on overburdened store processes and personnel, resulting in missed orders and unhappy shoppers. Here are some factors to consider when evaluating an RFID solution.

Is Your Omnichannel Strategy Still One-Dimensional?

| Andrew Fegley

It’s no secret that there’s a disconnect between the way brands communicate with prospects across channels – and the way prospects actually want brands to communicate with them. Here are three ways to have a seamless omnichannel experience.

How to Master the Omnichannel Experience for Gen Z

| Joey Moore

It’s no secret that Generation Z consumers (aged approximately 13-21) are highly connected and digitally immersed. Here are ways you can master your omnichannel strategy for this young demographic.