September 8, 2014
Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media …More...
September 8, 2014
Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.
August 6, 2014
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.
But where do you begin? Where are your customers engaging with brands? What challenges will you come …More...
July 31, 2014
How do you use social media for your brand and measure its success?
Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure …More...
July 30, 2014
Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.
According to MCM Outlook 2014 results, 91.9% of respondents said Facebook is where they keep an active presence, followed by Twitter …More...
July 21, 2014
Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness. Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as …More...
May 16, 2014
More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop. They are looking to friends and peers for the final stamp of approval before they add to cart. …More...
April 16, 2014
Kenshoo published an infographic today detailing first-quarter performance of paid search and social advertising. The infographic highlights quarter-over-quarter and year-over-year changes for key metrics in both search and social.
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March 11, 2014
NAME: Joe Lezon
COMPANY: Alex and Ani
JOB TITLE: Chief Technology Officer (CTO)
Here’s how social media helps me in my everyday life: It allows me to stay connected with friends and family, while at the same time providing relevant …More...
September 22, 2014
Going into the 2014 holiday shopping season, retailers are spending more on tools focused on data capture (social media, email and SEO) than on mobile, according to a July survey conducted by Edelman Berland on behalf of eBay Enterprise.
The study …More...