question-300

January 20, 2016




How are companies integrating social media in the contact center?

As retailers strive to deliver on improved customer experience, one area they are concentrating on is integrating social media into their contact centers.

In the articles, session, and video below, we have pulled together some top resources for you to …

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In Operations & Fulfillment

January 19, 2016




How are companies integrating social media in the contact center?

As retailers strive to deliver on improved customer experience, one area they are concentrating on is integrating social media into their contact centers.   In the articles, session, and video below we have pulled together some top resources for you to …

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In Uncategorized

social-media-icons-ipad-300

December 2, 2015




Social Media in Japan: A Primer

Maintaining social media accounts for marketing and customer service is a “must-have” for businesses these days. Of course, this best practice—and the value it generates for businesses—extends far beyond English-speaking countries.

Globally speaking, not all social networks are …

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In Blog, Global

christmas-social-media-twitter-300

November 30, 2015




How To Mount the Most Successful Holiday Campaigns on Social Media Platforms

eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth as consumers become more comfortable purchasing on smartphones; in fact, mobile commerce sales are …

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In Marketing, Must Reads

social-media

June 22, 2015




Selling on Social Media is Certainly a Trend

With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel.

“Even with the amount of airtime and media coverage social media gets, it’s still in a stage of …

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In Marketing, Must Reads

Fishie-300

June 19, 2015




Bass Pro Shops Goes Fishing with Social Media

In an email marketing campaign and on its website, Bass Pro Shops asked its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program and challenge five friends …

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In Ecommerce, Email

buy-button-checkout-300

December 14, 2015




How Buy Buttons Will Enable Social Commerce During the Holidays

eMarketer predicts that holiday retail sales in the US will reach $885.7 billion this year, a 5.7% year-over-year increase. Mobile will drive sales growth as consumers become more comfortable making purchases on smartphones and retailers improve the mobile shopping experience: m-commerce sales …

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In Blog, Ecommerce

SocialMediaIcon-300

April 22, 2015




The Next Phase of Social Media Marketing: Consumer Loyalty

It’s been years of listening, creating content, engaging with customers and fixing problems– all through social media. And, on the back-end of it all, marketers strive to create value by making sense of the connection between emails and sales …

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In Blog, Marketing

Slant300

November 30, 2015




The State of Social Shopping

Social media platforms are rolling out new advertising and native shopping features as they vie for retail dollars.  This infographic by Slant shows some of the latest features on Pinterest, Instagram, YouTube,Twitter and Facebook.

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In Infographics, Marketing

BowandDrape6

March 31, 2015




Bow & Drape Creates Awareness through Social Media

Just before the holiday season, I came across a brand on Instagram called Bow & Drape. I had never heard of the brand, nor did I know what they made. Targeted toward women, Bow & Drape allows its customers to create custom …

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In Blog, Ecommerce

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