SocialMediaIcon-300

April 22, 2015




The Next Phase of Social Media Marketing: Consumer Loyalty

It’s been years of listening, creating content, engaging with customers and fixing problems– all through social media. And, on the back-end of it all, marketers strive to create value by making sense of the connection between emails and sales …

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In Blog, Marketing

BowandDrape6

March 31, 2015




Bow & Drape Creates Awareness through Social Media

Just before the holiday season, I came across a brand on Instagram called Bow & Drape. I had never heard of the brand, nor did I know what they made. Targeted toward women, Bow & Drape allows its customers to create custom …

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In Blog, Ecommerce

Operations Summit 2015, JackThreads, ecommerce, customer care, customer experience, customer call center, call center, contact center, social media, social media customer care

March 27, 2015




JackThreads Talks About Using Social Media in the Contact Center

David Tull, Customer Engagement Manager with Jackthreads and a speaker at Operations Summit 2015 (April 14-16, Louisville, KY), talks with Multichannel Merchant Senior Editor Mike O’Brien about how the startup began with a focus on social media in the contact center, …

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In customer experience, customer experience

Engagor-Fashion-Infographic

February 9, 2015




Victoria’s Secret Dominates on Social Media

Several U.S. retail brands have generated a lot of buzz on social media.  According to this infographic by Engagor, Victoria’s Secret and Forever 21 by far had the most brand mentions overall and through Banana Republic had the fewest, it …

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In Infographics, Marketing

lilly-pulitzer-target-924x462

January 8, 2015




Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash

Beach chic designer Lilly Pulitzer was met with backlash this week on social media, after Target announced it would be collaborating with the brand for a limited edition collection expected to launch April 19, as passionate fans felt it would cheapen …

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In Blog, Branding

christmas-social-media-twitter-300

November 16, 2014




How to Use Paid Social Media to Increase Holiday Sales

The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. The result, no doubt, will be a very crowded social space.

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In Blog, Holiday 2014

HolidayPic-300

November 12, 2014




6 Critical Digital and Social Media Trends Driving Holiday Sales

Each holiday season, retailers struggle with which avenues they should take to drive more sales. The options are abundant while resources and budgets typically are not. New digital platforms and technologies seem to pop up overnight, leading to some confusion, …

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In Blog, Ecommerce

social-media-icons-ipad-300

April 23, 2015




Mobile and Social as Key Ecommerce Drivers?

Due to the shift in customers’ online shopping behaviors, successful retailers are employing certain tactics to meet – and make the most of – the shift consumers’ needs. Let’s explore five top trends, including social selling, the death of Black Friday, …

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In Blog, Ecommerce

SocialMediaIcon-300

September 8, 2014




Social Media is About Discovery, Personalization and ROI

Social media has become more than just a channel today.  Retailers are finding innovative ways to leverage their brands using social media platforms.  With customers married to their mobile devices, it is imperative that retailers step up their social media …

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In Ecommerce, Must Reads

social-media

September 8, 2014




Social Media Gets Visual for Merchants

Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.

There …

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In Marketing, Must Reads

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