November 30, 2015

How To Mount the Most Successful Holiday Campaigns on Social Media Platforms

eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth as consumers become more comfortable purchasing on smartphones; in fact, mobile commerce sales are …


In Marketing, Must Reads


June 22, 2015

Selling on Social Media is Certainly a Trend

With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel.

“Even with the amount of airtime and media coverage social media gets, it’s still in a stage of …


In Marketing, Must Reads


June 19, 2015

Bass Pro Shops Goes Fishing with Social Media

In an email marketing campaign and on its website, Bass Pro Shops asked its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program and challenge five friends …


In Ecommerce, Email


April 22, 2015

The Next Phase of Social Media Marketing: Consumer Loyalty

It’s been years of listening, creating content, engaging with customers and fixing problems– all through social media. And, on the back-end of it all, marketers strive to create value by making sense of the connection between emails and sales …


In Blog, Marketing


March 31, 2015

Bow & Drape Creates Awareness through Social Media

Just before the holiday season, I came across a brand on Instagram called Bow & Drape. I had never heard of the brand, nor did I know what they made. Targeted toward women, Bow & Drape allows its customers to create custom …


In Blog, Ecommerce

Operations Summit 2015, JackThreads, ecommerce, customer care, customer experience, customer call center, call center, contact center, social media, social media customer care

March 27, 2015

JackThreads Talks About Using Social Media in the Contact Center

David Tull, Customer Engagement Manager with Jackthreads and a speaker at Operations Summit 2015 (April 14-16, Louisville, KY), talks with Multichannel Merchant Senior Editor Mike O’Brien about how the startup began with a focus on social media in the contact center, …


In customer experience, customer experience


October 26, 2015

Will 2015 Be the Most Social Shopping Season Yet?

Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season.

To help brands thrive in the increasingly mobile-dominated media environment, Facebook announced the …


In Blog, Marketing


February 9, 2015

Victoria’s Secret Dominates on Social Media

Several U.S. retail brands have generated a lot of buzz on social media.  According to this infographic by Engagor, Victoria’s Secret and Forever 21 by far had the most brand mentions overall and through Banana Republic had the fewest, it …


In Infographics, Marketing


January 8, 2015

Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash

Beach chic designer Lilly Pulitzer was met with backlash this week on social media, after Target announced it would be collaborating with the brand for a limited edition collection expected to launch April 19, as passionate fans felt it would cheapen …


In Blog, Branding


November 16, 2014

How to Use Paid Social Media to Increase Holiday Sales

The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. The result, no doubt, will be a very crowded social space.


In Blog, Holiday 2014

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