technology-data-300

September 29, 2014




How Marketing Technology Bridges Experiences and Operations

Technology-enabled marketing has changed the game for marketing leaders. CMOs are increasingly held accountable for their portion of executive responsibilities, and that means more activities tied to reporting and analytics.

To date, there has been more than $21.8 billion in tracked …

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In Omnichannel, technology

hashtag-300

September 24, 2014




Amazon Debuts #AmazonWishList on Twitter

Arriving just in time for the holiday shopping season, Amazon introduces #AmazonWishList, allowing customers to add items to their Amazon Wish List without leaving Twitter. Customers who discover a Tweet from their favorite artist, expert, brand, or friend with an …

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In Marketing, News

holiday_investment_300

September 22, 2014




Making a Holiday Content List and Checking it Twice

While the snow isn’t falling yet (at least not for most of the country) winter and the holiday season will soon be here. Time is running short, but you can still leverage some strategic holiday magic to drive Santa-sized …

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In Ecommerce, Marketing

ebay, eBay Enterprise, VendorNet, ecommerce, global ecommerce, retail, online retail, brick-and-mortar, brick-and-mortar retail, mobile commerce, customer service, customer experience, market research, omnichannel, omnichannel retail

September 22, 2014




Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend

Going into the 2014 holiday shopping season, retailers are spending more on tools focused on data capture (social media, email and SEO) than on mobile, according to a July survey conducted by Edelman Berland on behalf of eBay Enterprise.

The study …

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In Amazon, big data

Canada, Canadian, Stalco, cross-border selling, cross-border ecommerce, Shipping/Delivery, shipping, international shipping, Canadian consumers, Canadian market, retail, retailer, import regulations, import duties, import taxes, Operations and Fulfillment

September 22, 2014




CASL Could Have Big Effect on U.S. Marketers

U.S.-based businesses that engage in marketing activities directed to Canadian residents – both businesses and individuals – could find themselves on the receiving end of some hefty fines, courtesy of a strict Canadian anti-spam law which went into effect on …

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In cross-border, Ecommerce

September 21, 2014




How the Cover of Cosmo Helped Me Build Meaningful, Lasting Customer Relationships

As much as they’d like to believe otherwise, brands don’t interact with people the way likable people interact with people. Brands act like egomaniacs who fixate on themselves, share little and never get too personal. On social media, …

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In Marketing, Must Reads

FedEx, FedEx Ground, FedEx Express, FedEx Freight, UPS, parcel shipping, USPS, United States Postal Service, holiday shipping peak, holiday shipping, earnings results

September 17, 2014




FedEx Beats Quarterly Expectations

FedEx today reported first-quarter revenue and earnings that beat analyst expectations, while announcing plans for more than 50,000 seasonal hires to deal with holiday shipping volumes, compared with 20,000 announced in 2013. The company ended up hiring twice that many to handle greater-than-expected …

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In Ecommerce, Holiday 2014

laptop-smartphone-tablet-300

September 16, 2014




3 Strategies to Convert More Mobile Traffic

Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen. In the United States, 42% of American adults own a tablet computer; 58% of all adults carry smartphones, and they often …

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In Ecommerce, Marketing

macys-inc-300

September 15, 2014




Apple Pay, Same-day Delivery Highlight Macy’s Inc.’s Omnichannel Rollouts

Macy’s, Inc. has today outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attracting shoppers and serving the needs of individual customers.

Here are examples of emerging omnichannel strategy and …

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In News, Omnichannel

customer-satisfaction-300

September 16, 2014




5 Ways Retailers can Add Value to their Customers

Since the beginning of the global recession, retailers have increasingly relied on discounting to drive sales and encourage money-conscious shoppers to browse and make purchases in-store and online. While discounting can be a very effective tactic for shifting stock, it …

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In Ecommerce, Marketing

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