blue-and-black-or-white-and-gold-300

February 27, 2015




Blue and Black or White and Gold? What Does it Mean for Retailers?

[caption id="attachment_62425" align="alignright" width="300"] From swiked.tumblr.com via wired.com.[/caption]

The interwebs exploded yesterday, mainly because about 75% of the world wide web thinks that darn dress is white and gold. And they are wrong. It’s blue …

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In Blog, customer experience

Engagor-Fashion-Infographic

February 9, 2015




Victoria’s Secret Dominates on Social Media

Several U.S. retail brands have generated a lot of buzz on social media.  According to this infographic by Engagor, Victoria’s Secret and Forever 21 by far had the most brand mentions overall and through Banana Republic had the fewest, it …

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In Infographics, Marketing

cloud-based-technology-300

February 22, 2015




Cool New Technology Showcased at eTail West

The exhibit hall, or “Solutions Zone” as it was called at eTail West, was buzzing with activity.

Sure, there were things like mimosa breaks and Xbox tournaments to lure eTail West attendees into the Solutions Zone. But attendees also made …

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In Blog, cross-border

omnichannel-ecommerce-cloud-close-up-300

February 27, 2015




Retail Business Networks: The Key to Omnichannel Integration

For some time, the titans of general merchandising — Costco, Target and Wal-Mart — have been transforming how they do business. Recognizing that the consumer is king, they are putting more emphasis on their supply chains and working with their suppliers and …

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In Blog, Must Reads

mac-ipad-iphone-multichannel-300-yslider

February 18, 2015




Driving Brand Loyalty in a Multichannel World

The gaps between media channels are closing. A modern day shopper might check into a physical store on a mobile device, redeem a coupon received via email in-store, and then recommend that product to all friends on Facebook. It may …

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In Blog, Must Reads

Canada Post, direct mail, marketing, marketing mix, multichannel marketing, Publicis

February 25, 2015




Using the “Power of Fame” to Create Disruptive, Successful Marketing Campaigns

How do brands move beyond the mundane and expected to create the “power of fame” – crafting multichannel marketing campaigns that win awards, creating buzz and drive results?

According to Jennifer Campbell, general manager of commercial marketing for Canada Post, it …

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In Branding, Campaign

lilly-pulitzer-target-924x462

January 8, 2015




Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash

Beach chic designer Lilly Pulitzer was met with backlash this week on social media, after Target announced it would be collaborating with the brand for a limited edition collection expected to launch April 19, as passionate fans felt it would cheapen …

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In Blog, Branding

Shipping/Delivery, shipping, shipping and delivery, cargo, freight, ocean freight, ocean shipping, port strike, west coast port strike

February 22, 2015




Most Ecommerce Sites Unprepared For Emerging Global Marketplace

As worldwide business-to-consumer ecommerce sales are poised to explode to $1.35 trillion by 2018 and exported ecommerce is estimated to surge to $130 billion by 2020, are businesses around the globe preparing to take full advantage? Not according to an Oban Digital Internationalization study …

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In Ecommerce, Global

facebook-mobile

February 20, 2015




Facebook Launches New Product Ads

Facebook announced the launch of new product ads that allow retailers to promote multiple products of their entire product catalog, across all devices customers use.

With product ads, retailers can showcase more products on Facebook and customers can discover more …

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In Marketing, Must Reads

data-recovery-300

February 19, 2015




Data Security, Omnichannel Initiatives Top Retail CIOs’ Priority Lists

With recent high-profile data breaches and the growing need to deliver a unified and differentiated customer experience, retail CIOs agree that security and digital innovation are top priorities for 2015.

According to the 2015 National Retail Federation/Forrester Research Inc. Retail CIO …

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In Data & Analytics, eCommerce

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