customer-reach-300

July 27, 2014




Collaborating with Customers Can Mean Big Business

It’s no secret customers have a louder, bigger, stronger voice than ever before. With social media rants gaining international press and customer hack sites gaining the following of thousands, brands have to be aware of not only who their …

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In Engagement, Engagement

DHL-cargo-plane-300

July 25, 2014




ProShip Named First Certified DHL Global Mail International Solution Provider

ProShip, Inc., a provider of multi-carrier shipping software and distribution systems, was recently the first company to become certified as a DHL Global Mail International Solution provider.

The certification illustrates ProShip’s long standing relationship with DHL and will further …

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In Global, News

SEM

July 22, 2014




SEM Tops Online Retail Customer Acquisition Tactics

Despite the arsenal of digital marketing tactics now at every retailer’s fingertips, one customer acquisition tactic still stands above the rest: paid search programs.

According to the 2014 Shop.org/Forrester Research State of Retailing Online study, which surveyed 81 retailers …

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In Marketing, News

China, chinese shopping, chinese ecommerce, chinese market, global, global ecommerce, Growing Global, ecommerce, buying online, online marketplace, Marketplaces, tmall.com, Taobao, Shipping/Delivery, shipping, logistics

July 22, 2014




Chinese Ecommerce Market Exploding But Logistics Tricky

While the Chinese ecommerce market is growing wildly as consumers there love western brands, getting goods to them can prove tricky even with an in-country partner, attendees were told during a packed session at Multichannel Merchant’s Growing Global conference …

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In Amazon, Ecommerce

July 22, 2014




More than 70% of Mobile Visitors Have No Intention to Buy

Moosejaw, the outdoor retailer known for its quirky marketing, recently surveyed over 19,000 visitors on their mobile shopping habits.

So what did they find out? Well, the first thing is that Moosejaw.com visitors are all over this mobile commerce thing …

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In Ecommerce, Mobile

social-media-icons-keyboard-300

July 21, 2014




How Social Media Evolved as a Sales Channel

Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness.  Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as …

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In Marketing, Social

mobile-commerce-mobile-apps-300

July 20, 2014




Mobile App Marketing Grows Up

Merchants have historically taken a reactive approach to mobile app marketing, checking off boxes with each new mobile trend. When the smartphone market exploded, marketers raced to create mobile apps.

Then Apple and Google began updating their mobile operating systems, …

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In Ecommerce, Marketing

netsuite-300-200

July 17, 2014




NetSuite Acquires Venda to Accelerate Growth in Europe

NetSuite Inc. today announced the acquisition of London-based Venda, a leading provider of ecommerce solutions for an undisclosed amount.
NetSuite’s acquisition of Venda builds on the momentum of NetSuite SuiteCommerce globally and supports NetSuite’s business expansion into the European market, …

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In Ecommerce, Executive

down-downward-trend-300

July 17, 2014




Aeropostale, Lululemon and Shutterfly Make the “10 Brands That Will Disappear” List

Each year, 24/7 Wall St. identifies 10 American brands that it predicts will disappear before the end of the following year. And three retailers – Aeropostale, Lululemon and Shutterfly – have made the 2015 list, which published last week.

But should Aeropostale, Lululemon …

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In Blog, Executive

mac-ipad-iphone-multichannel-300-yslider

July 7, 2014




Getting Through to Customers in a Multichannel World

In today’s multichannel world, consumers have more flexibility and more avenues for shopping than ever before. The customer journey frequently is a multiplatform ride encompassing interactions via smartphones, tablets, laptops and desktops.

This offers consumers unprecedented flexibility and convenience. …

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In Omnichannel

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