ZGallerie

May 14, 2015




Z Gallerie Creates Social Buzz with Its Catalog

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media, according to a case study.

Z Gallerie worked with Curalate to design, track and measure a tightly integrated user-generated content campaign that …

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In Catalog, Ecommerce

WithoutShoes

May 19, 2015




TOMS Launches #WITHOUTSHOES Campaign

This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes. With every picture taken, a pair of …

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In Blog, Marketing

giggle

May 19, 2015




Giggle Gets Visual with #gigglepics Campaign

Online baby products retailer Giggle is using social media in a big way to personalize the shopping experience for customers.

With the use of Instagram, the retailer incorporates images submitted directly from their customers or tagged on Instagram into their …

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In Marketing, Must Reads

SocialMediaIcon-300

April 22, 2015




The Next Phase of Social Media Marketing: Consumer Loyalty

It’s been years of listening, creating content, engaging with customers and fixing problems– all through social media. And, on the back-end of it all, marketers strive to create value by making sense of the connection between emails and sales …

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In Blog, Marketing

360-degree-customer-view-puzzle

May 13, 2015




What Consumer Preference Really Means For Today’s Retail Marketer

The old four P’s of marketing – price, product, promotion and place – worked as well as they could for retailers using traditional media to influence customer purchase behavior and drive shoppers to stores. However, the time and distance between when an …

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In Blog, Marketing

Pinterest--300

May 11, 2015




Why Your Brand Should Be on Pinterest

By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. By limiting yourself you could be missing out on huge marketing opportunities presented by other social media sites. Pinterest, …

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In Blog, Marketing

consumer data, consumer data privacy, consumer data protection, data privacy, Federal Trade Commission, FTC, General Wireless, RadioShack, RadioShack bankruptcy, personally identifiable information, PII

May 11, 2015




5 Ways E-Retailers Can Leverage Data to Increase ROI

E-retailers have access to a massive amount of consumer data and that data can be tremendously valuable, but many might not know which data points to leverage to meet their business goals. However, it is critical for entrepreneurs to take …

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In Blog, Data & Analytics

social-media-icons-ipad-300

April 23, 2015




Mobile and Social as Key Ecommerce Drivers?

Due to the shift in customers’ online shopping behaviors, successful retailers are employing certain tactics to meet – and make the most of – the shift consumers’ needs. Let’s explore five top trends, including social selling, the death of Black Friday, …

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In Blog, Ecommerce

BowandDrape6

March 31, 2015




Bow & Drape Creates Awareness through Social Media

Just before the holiday season, I came across a brand on Instagram called Bow & Drape. I had never heard of the brand, nor did I know what they made. Targeted toward women, Bow & Drape allows its customers to create custom …

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In Blog, Ecommerce

Operations Summit 2015, JackThreads, ecommerce, customer care, customer experience, customer call center, call center, contact center, social media, social media customer care

March 27, 2015




JackThreads Talks About Using Social Media in the Contact Center

David Tull, Customer Engagement Manager with Jackthreads and a speaker at Operations Summit 2015 (April 14-16, Louisville, KY), talks with Multichannel Merchant Senior Editor Mike O’Brien about how the startup began with a focus on social media in the contact center, …

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In customer experience, customer experience

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