segmenting-target-300

August 26, 2014




Decluttering the marketing channels with personalization

With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point. Amazon has been a leader …

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In Channel Integration, Marketing

beacon-300

August 26, 2014




Brick and Mortar Retailers Capitalize on Beacon Opportunity

In today’s retail landscape, if you’re still managing channels in silos, you’re at a serious disadvantage. Whether your customers are shopping on their smartphones, tablets, PCs, or in-store, the ability to transfer from one channel to another …

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In Cross Channel, Marketing

August 25, 2014




Looking at Marketing Performance from the Outside In

It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.

When reporting on …

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In Campaign, Marketing

HolidayGifts300

August 25, 2014




What’s in your Holiday Toolkit?

Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?

Below …

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In Campaign, Email

add-to-cart-tablet-300

August 25, 2014




Jewelry, Apparel Drive July Boost in Online Sales

RBC Capital Markets reported a 14% increase in retail spending in July compared to last year, mainly driven by increasing sales in the jewelry/watches and apparel categories, according to Media Daily News. The report was based on data from comScore.

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In Ecommerce, Marketing

Sleepys-300

August 20, 2014




Sleepy’s Sees Revenue Growth after Website Redesign

Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media, according to a case study.

During the Sleepy’s website redesign, the company …

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In Ecommerce, Marketing

Mobile-Checkout

August 19, 2014




Retailers Say Hello to Next-Generation Personalization

Personalization in retail has become so established that many retailers have embraced approaches that are good enough. I see standard features like “you may also like” recommendations as “Gen 1” personalization using web cookies to establish product-to-product connections.

But the dramatic …

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In Ecommerce, Must Reads

August 18, 2014




Developing a Successful Brand Ambassador Program

One of the best ways to generate interest in your brand is to partner with brand ambassadors. These individuals are cheerleaders for your company — people with industry visibility who are keen to get your product in front of potential customers.

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In Marketing

SEO-300

August 16, 2014




4 Strategies to Boost SEO Rank Using Social Signals

Samir Palnitkar, President of ShopSocially, and Tim Ahlenius, Senior Digital Strategist at Americaneagle.com, presented a webinar in July showcasing strategies to boost SEO rank using social signals.

Palnitkar and Ahlenius said retailers can unlock the latent power of social …

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In Marketing, Must Reads

ecommerce-order-flowchart-300

August 16, 2014




The Future of Ecommerce: Beyond Facebook, Beyond Convenience

Facebook recently announced it is testing a “Buy” button to streamline the ecommerce experience for its users. This feature will allow a desktop or mobile user to click “Buy” on an ad or post, just as they would “Like” or “…

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In Ecommerce, Must Reads

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