global-shopping-cart-300

January 29, 2015




Ready for Cross-border Ecommerce? A Checklist for Glocalization

Location, location, location – that’s the mantra of realtors everywhere to convey the number one factor in determining a property’s desirability. For cross-border online sales destinations, its glocalize, glocalize, glocalize. When it comes to international e-tailing, glocalization is …

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In Blog, Global

lilly-pulitzer-target-924x462

January 8, 2015




Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash

Beach chic designer Lilly Pulitzer was met with backlash this week on social media, after Target announced it would be collaborating with the brand for a limited edition collection expected to launch April 19, as passionate fans felt it would cheapen …

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In Blog, Branding

customer-satisfaction-300

January 23, 2015




4 Omnichannel Tips to Improve Customer Experience and Increase Sales

When it comes to retail selling, gone are the days of “if you build it, they will come.” Customers today spend a significant amount of time researching products they want to buy and are much savvier about where, when and …

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In Blog, Ecommerce

Ecommerce, ecommerce fraud, online fraud, online fraud prevention, retail, ecommerce fraud prevention

January 19, 2015




Avoiding Ecommerce Fraud and Its Implications in 2015

Online retail is stronger than ever, with the holiday spending spree in November and December up 15% over 2013, according to comScore. Yet with the ever-increasing opportunities of ecommerce comes the ever-present threat of fraud.

Fraudsters are also staying up to date …

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In Blog, Ecommerce

Walmart holiday mobile app on an iPhone

January 27, 2015




Consumers Embrace Shopping from Smartphones

Consumers have embraced online shopping from their smartphones, boosting their spending by 125% across all product categories, according to the results of MarketLive’s latest quarterly Performance Index report.

Brick-and-mortar retailers and furniture-and-housewares retailers in particular reported even higher triple-digit increases in …

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In Ecommerce, Mobile

global-flags-300

January 21, 2015




Why It’s Time for U.S. Companies to Get Serious about Going Global

Noah Maffit, a former EVP and general manager of Live Nation and others like him are sounding a wakeup call for American digital marketers. He says those who aren’t actively developing their international online markets are missing their best …

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In Blog, Global

christmas-social-media-twitter-300

November 16, 2014




How to Use Paid Social Media to Increase Holiday Sales

The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. The result, no doubt, will be a very crowded social space.

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In Blog, Holiday 2014

Global-300

December 15, 2014




How to Capitalize on the Right SEO and Social Strategies Globally

Deciding which search engines are the most important for brand visibility is an important step in your international online strategy. You then need to understand how each of these search engines differs from what you are accustomed to.

Russia and …

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In Blog, Global

christmas-holiday-mouse-gifts-santa-hat-300

January 6, 2015




Mobile Accounts for 45% of Holiday Ecommerce Traffic

The holiday shopping season saw strong online and mobile sales.   Online sales were up 13.9% over the same period in 2013 and mobile traffic accounted for 45% of all online traffic for the holiday season, an increase of 25.5% year-over-year.

Mobile sales accounted for 22.6% …

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In Ecommerce, Holiday 2014

avenue

January 6, 2015




Avenue Gets 28.48% Sales Conversion Rate with Referral Marketing

Customer referrals for Avenue, a fashion leader for plus size clothing, are converting its ecommerce site into a word-of-mouth powerhouse. Referral traffic originating from these referrals is of high quality and converting at a rate as high as 28.48%.

Avenue has …

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In News, PR Newswire

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