PayPal research shows m-commerce growing three times faster than e-commerce (42% CAGR vs 13%), from $102 billion to $291 billion, from 2013 to 2016. Despite this trend, only a tiny fraction of retailers are reaping the benefits from offering a truly excellent mobile experience. Here is what global retailers should be doing—and not doing—when it comes to mobile strategy.
Shipping matters big time to online consumers. And it matters even more to cross-border customers, because, most likely, shipping cost is a higher percentage of product cost for them than for domestic shoppers. For those that can provide superior customer experiences in this area, however, shipping and delivery can be a key differentiator.
Visa, Mastercard, and PayPal are accepted in many but not all countries, and, even when accepted, they are often not the most popular payment methods. In many places, restricting your shoppers to only these forms of payment may prevent many would-be consumers from clicking to buy. Here are just a few examples, four of which comprise more than 40 percent of the world’s population.