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4 Creative Ways to Rise Above the Competition  Feb 16, 2012 3:58 AM By Andrea Syverson


Weaving Your Heritage into Your Branding Communications  Jan 05, 2012 2:59 AM By Andrea Syverson

No doubt, you can recall iconic products for each of these companies without seeing their bricks or clicks or printed catalog pages. You may have some of these items in your closet right now. Just how do they combine this past/present approach? Here’s a look at how these

9 Ways to Leverage Your Brand Difference  Oct 31, 2011 9:30 PM By Andrea Syverson

Here are nine ways to think about leveraging your brand difference to make a difference in the hearts and minds

The art of merchandise curation  Oct 03, 2011 9:30 PM By Andrea Syverson

A merchant’s carefulness, focus, expertise and intuitive human touch are what help set one brand apart from another

Incorporating pain-point analysis into product development and merchandising  Jul 01, 2011 9:30 PM By Andrea Syverson

When it comes to merchandising and product development, feeling your customers’ pain is a good thing. Viewing your products and overall brand experience

How to Determine Your Brand’s Empathy Quotient  Nov 01, 2010 9:30 PM By Andrea Syverson

Poet Maya Angelou wrote that People will forget what you said, people will forget what you did, but people will never forget how you made them feel. The

The Sins of Marketing in Silos  Jul 01, 2010 9:30 PM By Andrea Syverson

Are internal company silos keeping your brand from becoming the best it can be? You know what I mean: competition between departments, information withholding,

Does your brand have spokesproducts?  May 01, 2010 9:30 PM By Andrea Syverson

Most multichannel merchants need to examine their brand stories more deeply especially the stories tucked away within their product lines. This is an

The “BrandAbout” process  Mar 01, 2010 10:30 PM By Andrea Syverson

A three-week, pre-honeymoon trip to Australia 20 years ago ended up having a huge impact on my business life. Why’s that? The Aussies are a rugged and

Brand voila! or brand pandemonium?  Nov 01, 2009 10:30 PM By Andrea Syverson

When you look across your marketing channels, do you smile as you see a version of your brand’s very best a brand voila? Or does it look more like brand

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