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Sneak peek merchandising surprises  Oct 01, 2009 9:30 PM By Andrea Syverson

Memorable and experiential branding. Relevant products. Customer-centric service. A no-worries guarantee. Today, these are all standard operating procedures

Developing concepts that stick  Jul 01, 2009 9:30 PM By Andrea Syverson

No doubt you’ve seen the business book Made To Stick by the Heath brothers, thanks largely to its can’t-miss bright orange cover and duct tape. Or you

Which road are you on?  May 01, 2009 9:30 PM By Andrea Syverson

Like Robert Frost’s two roads diverged in the woods, brands these days have two choices: innovate or stagnate. It really is that simple. You could do

Merchandising from the past  Mar 01, 2009 10:30 PM By Andrea Syverson

How the past can provide future merchandise success stories

Inside the merchant’s toolbox  Jan 01, 2009 10:30 PM By Andrea Syverson

Every company seems to be cutting back on budgets, staffing, travel. While we’re all trying to do more with less, the workload remains the same for merchants:

Gimme a V!  Dec 01, 2008 10:30 PM By Andrea Syverson

As a merchant, you know it can be easy to slip into neutral and follow last year’s patterns and processes of product creation, trade show travel, and

Brand Transformation  Apr 01, 2008 9:30 PM By Andrea Syverson

In some ways, brands are just like people. They get stuck. They have habits that are hard to break. They don’t always see their blind spots, and they

Thoughts on Christmas Past  Feb 02, 2008 10:30 PM By Andrea Syverson

As you know by now, the holiday sales reports for 2007 were less than merry. Lots of reasons for this have been bandied about, from economic uncertainty

Branding Alchemy  Jan 01, 2008 10:30 PM By Andrea Syverson

We already know that these gestures are created by many marketers, merchants, creatives, and customer care folks, who all contributing actions on a daily

Only Connect  May 01, 2007 9:30 PM By Andrea Syverson

Few brands fully leverage their merchandising concept. Profits, products, services, experiences, and shareholder value are left on the table because companies

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