Andrew Fegley
Andrew is the President of Remarketable, an ALC smart data solution, the only proprietary, privacy-compliant, omnichannel optimization platform. He has decades of experience driving digital transformation at global corporations and brands. He was a co-founder of Empathy Lab, an ALC partner company and leading digital agency that was successfully acquired by EPAM in 2012. During his 12 years in both companies, Andrew was a driving force in expanding his organizations’ digital footprint within the retail, commerce and media/entertainment markets, among other things, pioneering the first long-form TV-everywhere solution on the web.
The bedrock of any marketing campaign is first-party data; the information you have collected from and about your customers is invaluable in terms of understanding key metrics about the people who have purchased from, and/or are loyal to, your brand. Here is a quick glossary of the key categories of information you can get from third-party sources.
It’s no secret that there’s a disconnect between the way brands communicate with prospects across channels – and the way prospects actually want brands to communicate with them. Here are three ways to have a seamless omnichannel experience.