Andy Zimmerman
Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.
This article will explore the beginning of the buyer’s journey – customer acquisition and engagement – and examine how web personalization can convert more visitors into paying customers using real retail examples.
Online retailers are in urgent need of strategies to help reduce website churn and convert visitors to buyers. Here’s how personalizing the experience can help.
In this article we’ll look at how web personalization can influence the last two phases of the buyer’s journey – creating repeat customers – as well as some examples of how relevant engagement can transform into loyalty to your brand.