MULTICHANNEL MERCHANT » ARCHIVES FOR
Blaming a lack of consumer spending on a recession is easy, but the data shows something more profound. People are still spending money, but instead of shelling out for new possessions, they’re now splurging on experiences. To that end, here are three steps to improve sales moving forward.
All kinds of merchants are doing a fantastic job on mobile. Look at the smartphone experience offered by Starbucks, or the way that Lululemon goes mobile first. Mobile represents a challenge, but it’s also a huge opportunity.