Post By

New Holiday Norms Motivate Merchants to Shift Strategies  Dec 14, 2012 12:20 AM By Ari Rosenstein

Though the clock is ticking on holiday shopping this year, retailers still have time to make the season brighter and improve the playbook for 2013. As demonstrated by the sales successes of Thanksgiving Day and Cyber Monday, the savviest retailers will be those that leverage advanced tools for managing paid search, mobile and PLA campaigns.

© 2014, Access Intelligence, LLC. All rights reserved.