Arthur Goldman

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Here’s Why You Should be Exploring ASEAN Markets Before Braving the Giants

| Arthur Goldman

When expanding our ecommerce business to Asia, we launched in some smaller ASEAN (Association of Southeast Asian Nations) markets at the same time as attempting to break India. The results were surprising, as we found that markets such as Singapore, Indonesia and Malaysia quickly overtook India in terms of ROI, and Southeast Asia has since become one of our main focus regions.