Post By

10 Steps to Acquiring More E-mail Subscribers  Dec 15, 2009 8:46 PM By Arthur Middleton Hughes

E-mail marketers can’t rent or buy a list to supplement acquisition activities. What can you do? Here are 10 steps you can take toward improving e-mail subscriber acquisition.

The Value of Lifetime Value  Mar 01, 2004 10:30 PM By Arthur Middleton Hughes

Most catalogers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing

© 2016 Access Intelligence, LLC – All Rights Reserved.