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MULTICHANNEL MERCHANT » ARCHIVES FOR ARTHUR MIDDLETON HUGHES
E-mail marketers can’t rent or buy a list to supplement acquisition activities. What can you do? Here are 10 steps you can take toward improving e-mail subscriber acquisition.
Most catalogers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing
by Mike O'Brien
Posted 20 hours ago
Posted 21 hours ago