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10 Steps to Acquiring More E-mail Subscribers  Dec 15, 2009 8:46 PM By Arthur Middleton Hughes

E-mail marketers can’t rent or buy a list to supplement acquisition activities. What can you do? Here are 10 steps you can take toward improving e-mail subscriber acquisition.

The Value of Lifetime Value  Mar 01, 2004 10:30 PM By Arthur Middleton Hughes

Most catalogers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing

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