Systematic testing is essential to determining how well e-mail is resonating with recipients and gathering more data that can help craft campaigns and fine-tune messages to drive even greater relevance. The question of course is who to test, and why
You know which customers and prospects you want to target with your e-mail campaign, and you know when. But sometimes you need to look past the lists and data and look at the message. Here
Triggered e-mail campaigns are an easy and highly effective vehicle for creating relevance and capitalizing on the many valuable touch points throughout a customer’s lifecycle
Lifecycle management can be an effective means to strengthen your brand, foster customer loyalty and build your prospect files. It can also be a way for merchants to create more relevant e-mail campaigns.
One-to-one communication is widely recognized as the primary goal of e-mail marketing, but the challenge is knowing where to begin. Personalization is a key factor that drives e-mail relevance and perhaps one of the easiest to apply.