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Take the Systematic Approach to E-mail Testing  Nov 25, 2008 12:44 AM By Ben Ardito

Systematic testing is essential to determining how well e-mail is resonating with recipients and gathering more data that can help craft campaigns and fine-tune messages to drive even greater relevance. The question of course is who to test, and why

Captivate Your E-mail Audience with Interactivity  Nov 04, 2008 12:48 AM By Ben Ardito

You know which customers and prospects you want to target with your e-mail campaign, and you know when. But sometimes you need to look past the lists and data and look at the message. Here

Pulling the Trigger on Automated E-mail Campaigns  Oct 20, 2008 9:33 PM By Ben Ardito

Triggered e-mail campaigns are an easy and highly effective vehicle for creating relevance and capitalizing on the many valuable touch points throughout a customer’s lifecycle

Using E-mail to Drive the Customer Lifecycle  Sep 29, 2008 7:38 PM By Ben Ardito

Lifecycle management can be an effective means to strengthen your brand, foster customer loyalty and build your prospect files. It can also be a way for merchants to create more relevant e-mail campaigns.

Taking E-mail Personalization to the Next Level  Sep 15, 2008 9:02 PM By Ben Ardito

One-to-one communication is widely recognized as the primary goal of e-mail marketing, but the challenge is knowing where to begin. Personalization is a key factor that drives e-mail relevance and perhaps one of the easiest to apply.

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