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MULTICHANNEL MERCHANT » ARCHIVES FOR BETH NEGUS VIVEIROS
(Chief Marketer) Before we even spoke with Cathy Fultineer, executive vice president, sales and marketing for Harry & David, we knew the answer to our first question.
(Chief Marketer) Sure, as usual, this year Starbucks changed its coffee cup color to red to signal the start of the holiday season. But it went beyond cups this year
(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.
(Direct) San Francisco–As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important
(Direct Newsline) Chicago–Is e-mail append a great way to build your list, or a disaster waiting to happen? It depends on who you ask. Panelists at a
(Direct Newsline) Chicago–When building models, using data from all channels has given office supply titan Staples a better picture of its customer base.
(Direct Newsline) Cambridge, MA–No matter what the channel, catalogers face challenges. Marketers from REI, Brookstone, and Potpourri Group shared some
(Direct Newsline) The power outage that dimmed several U.S. cities also slowed down the U.S. Postal Service, Federal Express, and United Parcel Service,
(Direct Newsline) Boston–Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it
(Direct Newsline) Boston–Marketers should focus budgets on branding their processes, rather than their products, according to Stephen Diorio. Diorio,