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Fruit for Thought with Harry & David  Dec 05, 2006 10:49 PM By Beth Negus Viveiros

(Chief Marketer) Before we even spoke with Cathy Fultineer, executive vice president, sales and marketing for Harry & David, we knew the answer to our first question.

Starbucks Reinforces Brand by Helping Customers Do Good  Dec 05, 2006 10:39 PM By Beth Negus Viveiros

(Chief Marketer) Sure, as usual, this year Starbucks changed its coffee cup color to red to signal the start of the holiday season. But it went beyond cups this year

Live from DMA06: FEDMA to Begin Research Initiatives  Oct 17, 2006 8:00 PM By Beth Negus Viveiros

(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.

Live From DMA06: Integration of Brand and Direct Is Critical  Oct 17, 2006 7:05 PM By Beth Negus Viveiros

(Direct) San Francisco–As marketers have an increased need to be accountable and make their advertising dollars go further, the brand/direct connection is becoming more important

Live from the Annual Catalog Conference: Split Opinions on E-mail Append  May 04, 2004 9:30 PM By Beth Negus Viveiros

(Direct Newsline) Chicago–Is e-mail append a great way to build your list, or a disaster waiting to happen? It depends on who you ask. Panelists at a

Live from the Annual Catalog Conference: Go Multichannel for Modeling  May 04, 2004 9:30 PM By Beth Negus Viveiros

(Direct Newsline) Chicago–When building models, using data from all channels has given office supply titan Staples a better picture of its customer base.

Live from Catalog on the Road Day; Challenges A-Plenty  Feb 13, 2004 10:30 PM By Beth Negus Viveiros

(Direct Newsline) Cambridge, MA–No matter what the channel, catalogers face challenges. Marketers from REI, Brookstone, and Potpourri Group shared some

Blackout Means Delivery Delays  Aug 17, 2003 9:30 PM By Beth Negus Viveiros

(Direct Newsline) The power outage that dimmed several U.S. cities also slowed down the U.S. Postal Service, Federal Express, and United Parcel Service,

Live from DCI Boston: ROI Is the Mantra  Jun 20, 2003 9:30 PM By Beth Negus Viveiros

(Direct Newsline) Boston–Twelve to 24 months ago, many companies leaping into CRM initiatives did so just to be strategic. Now, it

Live from DCI Boston: Brand the Process, Not the Product  Jun 20, 2003 9:30 PM By Beth Negus Viveiros

(Direct Newsline) Boston–Marketers should focus budgets on branding their processes, rather than their products, according to Stephen Diorio. Diorio,

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