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Show Me The Data: Model What Doesn’t Exist  Nov 04, 2008 12:43 AM By Bill Singleton

Can you build a model to predict the potential for a product that doesn’t yet exist? Sure

How to Perform a Migration Analysis  Oct 06, 2008 11:28 PM By Bill Singleton

What purchase pattern do your customers follow? When you profile your customers

Don’t Keep Secrets, Share Your Plans With Service Providers  Sep 23, 2008 1:06 AM By Bill Singleton

Merchants know so much about our own business they often forget that their service providers don’t have that level of knowledge. But as Bill Singleton points out, the more information you share with them, the more they can help you achieve your list and circulation goals

Tips to Retain Your B-to-B Customers  Aug 11, 2008 8:54 AM By Bill Singleton

How are you going to keep your customers? If you market to consumers, you can incent them to stay with your retail store, catalog or online shopping site through discounts and rewards appropriate to their needs

Show Me The Data: What’s In It For Me?  Jul 15, 2008 1:08 AM By Bill Singleton

Are you asking customers for information? Then you

Show Me The Data: What Are You Teaching Your Customers?  Jun 03, 2008 2:02 AM By Bill Singleton

Want to boost your quarterly sales and help your margin? Give your customers a special offer. But wait until you

Average Is Not Good Enough  May 13, 2008 1:14 AM By Bill Singleton

You think you know your customers? Let

How to Diversify Your Customer Portfolio  Apr 08, 2008 12:25 AM By Bill Singleton

Can you get better sales out of all your customer segments

Show Me the Data: Do You Know Your Customers’ Channel?  Mar 10, 2008 10:50 PM By Bill Singleton

Do you know how your customers found you

The Golden Telephone Rule  Feb 20, 2008 1:26 AM By Bill Singleton

You rent the list, you find the right prospect and you make the sale. But then the customer disappears. What has happened? More than likely, the person has gotten caught up in your phone system.

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