The subscription economy has taken commerce by storm. From music and television to beauty and groceries, consumers have grown comfortable with storing their credit cards on file to receive products and services from brands they love on a recurring basis. Here is how B2B brands can secure customer loyalty for the long-term.
Robert J. Moore is the head of Magento Business Intelligence at Magento Commerce and the Co-Founder and Chairman of Stitch. He was previously co-founder and CEO of RJMetrics, a SaaS business intelligence company with the mission of inspiring and empowering data-driven people. RJMetrics was acquired by Magento Commerce in 2016.