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How to Create a Compelling Brand Story  Mar 15, 2012 9:54 PM By Brent Niemuth

Many brands have forgotten where they came from, what made them special, or have drifted so far from their roots that they

Walk the line—What can black do for your brand?  Jun 01, 2010 9:30 PM By Brent Niemuth

If I were to say, The Man in Black, who would you think of? If you’re a music fan, chances are country legend Johnny Cash would come to mind. How can

10 Essential Disciplines of Branding  Sep 20, 2007 12:27 AM By Brent Niemuth

Branding is the hottest buzzword in business today. Everybody wants a great brand. And in today

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