MULTICHANNEL MERCHANT » ARCHIVES FOR BRIAN KLAIS
QR codes are the ultimate shortcut, and that is what mobile consumers value most. One of the best shortcuts consumers had available until now is search, which, of course, costs marketers money to use.
I needed a backyard fire pit, so I revved up the Home Depot Website. The retailer’s navigation saved me time by presorting and filtering the hundreds
Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no
If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.
If consumers find e-commerce appealing because it helps them find and buy products easier and in less time, then your Website is no longer the shortest
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