Brian Klais

Can QR Codes in Catalogs Lower PPC Costs?

| Brian Klais

QR codes are the ultimate shortcut, and that is what mobile consumers value most. One of the best shortcuts consumers had available until now is search, which, of course, costs marketers money to use.

The new natural search spam

| Brian Klais

I needed a backyard fire pit, so I revved up the Home Depot Website. The retailer’s navigation saved me time by presorting and filtering the hundreds

Secrets of Natural Search

| Brian Klais

Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no

Beneath the surface of search

| Brian Klais

If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.

The Ruby Slippers of Search

| Brian Klais

If consumers find e-commerce appealing because it helps them find and buy products easier and in less time, then your Website is no longer the shortest