Brian Quinton

Google, American Blinds Get Ready to Rumble over Trademark Keywords

| Brian Quinton

(Searchline) The online advertising industry is moving fast these days. But apparently that doesn’t oblige the legal system to keep pace. Case in point: The lawsuit by American Blind & Wallpaper Factory against Google for alleged trademark infringement, which may finally get to go before a jury this November–almost four years after it was filed.

Google’s New Search: Universal, and Far from Remote

| Brian Quinton

(Searchline) Google’s made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search.

Google Readies for Action

| Brian Quinton

(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers,

Search Gets Social

| Brian Quinton

(Searchline) Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking.

In Testing, Keep the Baby, Change the Bathwater

| Brian Quinton

(SearchLine) Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. When BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize its site to drive search traffic,