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Making the Mobile Optimization Call  Feb 17, 2007 3:33 AM By Brian Quinton

No one can be sure that Apple’s rollout of the iPhone this June will make 2007 the watershed year for the mobile Internet and thus for mobile search.

A Dearth of Search Among Big-Box Retailers  Feb 08, 2007 2:40 AM By Brian Quinton

(Searchline) If you’re a small or midsize e-commerce site trying to compete with large retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization,

Number One? Not Always the Top Ad Strategy  Dec 21, 2006 4:12 AM By Brian Quinton

(Searchline) San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year.

Taking Work and Waste Out of B-to-B Search Marketing  Dec 14, 2006 7:34 PM By Brian Quinton

(Searchline) The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up

Last-Minute Web Testing Can Boost Holiday Sales  Dec 07, 2006 7:43 PM By Brian Quinton

(Searchline) Just because you’re deep in the holiday sales season doesn’t mean you should take a vacation from testing your Websites and marketing to reach peak performance.

Should You Buy Your Brand?  Nov 30, 2006 9:04 PM By Brian Quinton

(Searchline) In a just and well-regulated world, buying your company

Make Links Work for You—Carefully  Nov 30, 2006 8:32 PM By Brian Quinton

(Searchline) If you

Mikasa Learns a Lesson in Search Etiquette  Nov 21, 2006 9:25 PM By Brian Quinton

(Searchline) Do you know the difference between a tureen and a terrine? Or between a casserole and a cassoulet?

Get Ready to Spend Big on Holiday Search  Oct 19, 2006 2:50 AM By Brian Quinton

(Searchline) It

Live from DMA06: The ABCs of Search Data Diving  Oct 18, 2006 6:55 PM By Brian Quinton

(Direct) San Francisco–Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.

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