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Live from DMA06: Marketers as High-Tech Storytellers  Oct 17, 2006 7:55 PM By Brian Quinton

(Direct) San Francisco–Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis,

Holiday Search Help for the Giving-Impaired  Oct 13, 2006 10:40 PM By Brian Quinton

Don

Web Analytics Put FootSmart a Step Ahead  Oct 03, 2006 12:12 AM By Brian Quinton

(Searchline) FootSmart, a direct retailer of foot and lower-body healthcare products through both catalogs and the Web, found itself in a bind managing its cross-selling opportunities on the product pages of its Website.

Taking Search Marketing into the Red Zone  Aug 24, 2006 1:12 AM By Brian Quinton

So you

For Relief of Decision Overload, Try Guidester  Jul 13, 2006 9:25 PM By Brian Quinton

There

Search Analytics Gets It Together at iCrossing  Jul 13, 2006 9:17 PM By Brian Quinton

As search marketing grows more hotly competitive, marketers

Sports Collectible Site Powers up Major League Search  Jul 13, 2006 9:14 PM By Brian Quinton

Very often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that

StepUp Makes the Local Connection for Web Searchers  Jul 13, 2006 9:10 PM By Brian Quinton

There

Pay-per-call Breaks Out  Jul 06, 2006 8:11 PM By Brian Quinton

No firm results to speak of yet about advertisers

Auto Sites Feed Some Gas to Online Marketing  Jul 06, 2006 8:07 PM By Brian Quinton

The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. But the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor. A couple of leading automotive Web retailer networks have taken this time crunch to heart and added recent features to their marketing and promotional programs that should help pull customers off their desktops and onto the lots of their dealer-members.

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