“I can’t learn something from a book; I have to see it being done.” If you haven’t said that yourself, you probably know someone who has. (Probably after buying furniture at Ikea.) Text is good for many things, but sometimes having that visual element really drives a point home. Anyway, that’s the hypothesis being tested […]
Big-budget search marketers are entering the search channel, and they
You can debate the existence of an
When SearchLine last spoke to UpSnap Networks, back in November 2004, the Davidson NC-based company had just introduced a free SMS-based mobile business directory service. Fast-forward a year and a half, and pay-per-call ads have been added to the ad mix.
As a term within the search industry,
The measurement and eradication of click fraud
These days, big brands are turning their attention
Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful. But don