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As if online marketers didn
Earlier this month, Yahoo! announced the largest revamp of its pay-per-click (PPC) ad platform since it bought the technology from Overture back in 2003. New interfaces, new analytical tools and new targeting capabilities will be rolled out to marketers, apparently during the third quarter of 2006. After that, at a yet-unannounced point in time, will come a whole new algorithm for delivering ads that factors in not just bid price but a
The news of Yahoo!
Behavioral targeting of online ads is coming on strong. Advertisers will spend $1.2 billion on behavioral targeting this year, up from $925 million in 2005, and will increase that spending to $2.1 billion by 2008, according to a report from marketing research firm eMarketer. And Dave Morgan, CEO of Tacoda, says his company is poised to take advantage of that interest.
Anyone who thought click fraud could be solved with a blanket settlement, take a step forward. Not so fast, Google.
The current click fraud wrangles have given industry-wide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane
Applying search technology to the residential brokerage industry both makes tremendous sense from the consumer
How do you follow an act like building an online advertising network, running it for 10 years and selling it to investors for $1.1 billion? If you
Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Often, they
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