Signs of the times
Retailers have any number of display and signage options available to them: digital signs, high-quality wall-size posters, danglers, power wings, gondolas,
HAVE YOU HEARD ABOUT WORD OF MOUTH?
As any author with a book plugged by Oprah can tell you, word of mouth (WOM) can be a wonderful thing. Not only does it cost virtually nothing, but it
Procure this
In the early days of e-procurement way back in the late 1990s only the largest companies could afford to implement the necessary systems. For business-to-business
You Better Shop Around
As with any catalog or retail shopping adventure, a customer’s experience on your Website can make or break your relationship with that buyer. So when
Eye on B-to-B: The Fundamentals of Selling to the Feds
There’s no question that selling to the federal government is more difficult than selling on the open market. Often you must document your absolute best
Hickory Farms’ new direct focus
A 20-year decline in store sales used to kill a company. But for Maumee, OH-based Hickory Farms, the retail downturn has had a revitalizing effect.The
BUSINESS-TO-BUSINESS: A better Connection
PC Connection keeps growing, with a new call center and service dealBetween mid-December and mid-January, PC Connection reorganized into a holding company,
extranet, extra sales
Giving select customers access to specialized sections of your site is true one-to-one marketing in actionAs customer demand for better, more targeted
Hopping into the bed market
It’s an obvious jump from selling a $599 down comforter to selling a $12,463 hand-built Tudor bed. At least it was for Freeport, ME-based Cuddledown of
Troubled marketer seeks salvation in catalog sales
Cosmetics and personal care products cataloger/retailer Garden Botanika got off to a rocky start this year. Following a 10% plummet in its annual sales,