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Getting Serious About Cyber Mondays  Dec 20, 2007 8:23 PM By Cam Balzer

Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year

Getting Serious About Cyber Mondays  Dec 19, 2007 4:53 AM By Cam Balzer

In his Nov. 26 NY Times article,

Multichannel Strategies for Cyber Mondays  Oct 25, 2007 1:13 AM By Cam Balzer

Cyber Monday was originally defined as the first Monday after Thanksgiving by Shop.org and picked up by popular media as

Searching for the retail value of SEM  Dec 01, 2006 10:30 PM By Cam Balzer

Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer

Search Engine Marketing Does More Than Ever This Holiday Season  Oct 31, 2006 7:28 PM By Cam Balzer

With each passing season, search helps marketers accomplish an increasing array of goals. This year is no exception; search continues to gain share from other marketing channels and register impressive growth rates

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