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How to Keep Control of your Brand Online  Oct 21, 2012 12:12 AM By Chad Giddings

With 167 million Americans spending $226 billion online this year

7 Tips For Avoiding Common Customer Research Mistakes  Jan 30, 2012 5:22 PM By Chad Giddings

A better understanding of customers, their needs, perceptions and attitudes is an important part of marketing and brand development. New technology and easy access to consumers has made conducting research more prevalent.

How to Measure Cross-channel Engagement  Sep 02, 2011 9:30 PM By Chad Giddings

We no longer live in a linear world. Simply going from point A to point B is a much more complicated proposition today. This is truly the case in marketing

Why Primal is More Powerful Than Ever  May 01, 2011 9:30 PM By Chad Giddings

The radical changes in our world are actually heightening the influence of primal instincts on tribes and their individual members. Let’s look at the

Going primal: The future of strong branding  May 01, 2011 9:30 PM By Chad Giddings

Human beings have always relied on one another to survive. From the dawn of man, we banded together to perpetuate our species, to meet basic needs such

Go psychographic on your customers  Nov 01, 2010 9:30 PM By Chad Giddings

The evolution of marketing is well documented. The success of AMC’s TV series Mad Men highlights and romanticizes the earlier days of mass marketing and

From trend watching to new thinking  May 01, 2010 9:30 PM By Chad Giddings

It’s safe to says that changes in the economy, technology, business demands and customer needs during the past two years have created a new world for

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