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With 167 million Americans spending $226 billion online this year
A better understanding of customers, their needs, perceptions and attitudes is an important part of marketing and brand development. New technology and easy access to consumers has made conducting research more prevalent.
We no longer live in a linear world. Simply going from point A to point B is a much more complicated proposition today. This is truly the case in marketing
The radical changes in our world are actually heightening the influence of primal instincts on tribes and their individual members. Let’s look at the
Human beings have always relied on one another to survive. From the dawn of man, we banded together to perpetuate our species, to meet basic needs such
The evolution of marketing is well documented. The success of AMC’s TV series Mad Men highlights and romanticizes the earlier days of mass marketing and
It’s safe to says that changes in the economy, technology, business demands and customer needs during the past two years have created a new world for